Skadden Arps has taken the top “legal branding” spot for the third time in a row, according to the BTI Brand Elite report.
The law firm said in a release:
For the third consecutive year, Skadden took the top spot in a report that identifies law firms with the strongest brands. The 2014 “BTI Brand Elite: Client Perceptions of the Best Branded Law Firms” report is based on more than 300 interviews with corporate in-house counsel at companies with an average revenue of $16.4 billion.
BTI Consulting Group, Inc. said, “Skadden has maintained its position as a leader in value by delivering on a systematic and continuing basis across its client base. While other firms may start client service initiatives periodically because of the additional time and money required, Skadden makes its unique service delivery part of the way it operates.”