The massive growth and popularity of social media has seen some massive marketing and economic value delivered to businesses for use in market research, marketing, sales, contracting and similar areas.
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However the same popularity and exponential growth in social media has also created issues that businesses and lawyers need to be aware of. A well considered review of the issues and the development of good social media use policies are critical.
In the guide, (downloaded from the link below) from Positively Minnesota, can be found the following:
– Introduction
– Social Media And The Employment Relationship
– Wage And Hour Considerations
– Discrimination Laws
– Protected Activity Laws
– Applicant Screening Laws
– Employee Privacy Considerations
– Federal Laws Applicable To Electronic
– Communications And Data
– Other Tort Liability For Employers
– Safeguarding Confidential And Proprietary Information
– Employer Policies And Practices
– Ownership Of Social Media Accounts
– User Generated Content
– Copyright
– Trademarks
– Trade Secrets
– Defamation
– Protection Through Terms Of Use And Privacy And Privacy Policies
– Effect Of Social Media Use On Privacy And Security Compliance
– Compliance With Securities And Disclosure Laws
– Social Media As A Marketing Tool
Download the legal guide pdf here
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