Bright Starts™ and Baby Einstein™ now available to independents at Baby Brands Direct

Baby Brands Direct is delighted to announce they now hold exclusive distribution to the independents of one of the biggest names in the nursery industry.

Kids II brings to the independent market an innovative range of award winning activity toys, gyms, teethers, baby bouncers, swings and activity centres from much loved brands Bright Starts and Baby Einstein.

The bright and colourful Bright Starts collection also includes the Pretty in Pink ™ collection which puts a fresh spin on being girly. Inspired by current trends, the Pretty in Pink products is a fun approach for baby girl! A portion of the proceeds from this collection support breast cancer research and awareness.

Also from Bright Starts, the Comfort & Harmony™ label is designed to exceed baby’s comfort needs while appealing to mum’s sense of style. Made with soft touch fabrics this collection offers the ultimate comfort design at every touch point!

Scott Dale, International Sales at Kids II said, “We are delighted to have Baby Brands Direct exclusively distributing Bright Starts and Baby Einstein into the UK independent market. Their modern and efficient service and excellent customer service provides an excellent match with Kids II and we look forward to growing a successful partnership together.”

Baby Brands Direct is a modern and unique on-line nursery products distributor direct to the independent nursery and baby retail market.

Their website offers customers the opportunity for independent baby and nursery retailers and department stores to browse and buy on-line for a next working day delivery. However, they want to also highlight they have a helpful customer services team on hand 9-5pm, Monday to Friday to process any orders by phone, fax, email, even by post.

Registration is mandatory and quick and simple to do on-line. Once an account has been authorised the sales department they will send an email explaining how to access an account and order on-line.

All orders are proforma hence goods will only be dispatched once payment has been received. Payment can be made at check out on-line by credit/debit card or retailers can pay by PayPal. Payment by cheque or payment by bank transfer is also accepted (bank details can be found online). All orders are dispatched urgently and for those orders placed online retailers will receive an e-mail confirmation of goods sent. As goods are sent on a 24 hour service (Mon-Fri) so customer should receive their goods the following day if orders are placed by 2pm.

In addition, this nursery products distributor also decided to introduce a loyalty scheme as a way of rewarding their loyal customers and as a way to effectively act as a ‘buying house’ offering independents a place to consolidate their buying, combined with the freedom to select products of interest with a further discount. All retailers will automatically become a member with their first order placement and this will mark the start of their year with Baby Brands Direct. On the annual anniversary retailers will receive free credit on their account to spend on any products in the nursery products range.
Nursery products distributor Baby Brands Direct holds all brands in stock for a speedy next day delivery ensuring retailers can stock the nursery products they need with ease. It is no wonder that this nursery distributor is fast becoming the nursery retailer’s first choice when buying nursery wholesale baby products.

To register online with this Nursery distributor go to and access some of the best brands, best products at the best prices and enjoy free loyalty credit against all orders placed on-line. Order by phone, fax, email, post or the website for next day delivery with minimum carriage paid orders at just £200.

Sallie Ward
[email protected]
Unit 20, Belvue Business Centre,
Belvue Road,
T: 0845 370 8370


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