Samantha McKenna* When a potential client publicly announces what exactly is keeping her up at night, you can be confident that she is in a position to pay attention to your advice on the very issues that are troubling her. And when that happens, your business development gains … [Read more...]
Using LinkedIn for Lawyers – A New Client Cash Cow
Using LinkedIn as a marketing tool for lawyers has increasingly become something of a no-brainer. The ability to harness the power of the massive network, which is specifically designed for professionals and others to "network", means that there is a receptive audience for … [Read more...]
Trademark Enforcement: The Creative Enforcement with Cease-N-Desist
Foley Hoag - Joshua Jarvis Over the past few years, we have seen numerous instances of companies protecting their trademarks in creative ways – approaches that leverage humor and the brands themselves in order to achieve an acceptable legal outcome while simultaneously … [Read more...]
3 Ways Lawyers Can Build Their Brand & Authority* (Plus a Bonus Tip)
First published in JDSupra In his classic book, Influence, psychologist Robert Cialdini identifies “authority” as one of the primary principles of persuasion. From a police officer in uniform, to a doctor in a lab coat, to a professor at a lectern, Cialdini explains that we … [Read more...]
Why Lawyers Need to Improve Their Social & Digital Content
Greentarget - For nearly a decade, the State of Digital & Content Marketing Survey has focused on the information consumption attitudes, behaviors and tendencies of in-house counsel, paired with practical guidance for law firms who continually compete for greater share of … [Read more...]
How Lawyers Can Avoid Pitfalls and Traps When Using Social Media
Payne & Fears Social media is a great tool for lawyers and others to market themselves - but there are also traps. Nevada-based law firm Payne & Fears recently published an article outlining the ethical pitfalls that attorneys face when they enter the realm of social … [Read more...]
Prince Harry & Megan Markle – How to Avoid an Illegal Royal Affront
Norton Rose - With the Royal wedding of Prince Harry and Hollywood star Meghan Markle fast approaching, companies may be looking at leveraging the glamour of this event in their advertising and products and capitalising on the ‘Royal effect’. Off with their heads? The UK … [Read more...]
Cryptocurrencies Being Phased Out of Online Advertising
Manatt Phelps & Phillips - Already the target of state and federal regulators, cryptocurrency is now being phased out of online advertising and social media. With three tech giants banning ads, the industry is facing increased hurdles to sustain itself. What … [Read more...]
“100 Per Cent Pure and Natural” – Is Tropicana’s False Label Lawsuit Running Out of Juice?
Reed Smith - In 2011, plaintiffs launched a putative class action with class members from California, New York, New Jersey, and Wisconsin in a New Jersey district court against Tropicana Products, Inc., a division of PepsiCo, Inc. over Tropicana’s claim that its … [Read more...]
Meaningful Attorney Bios: Include These 3 in Your Site (And Avoid 7 Deadly Sins)
JD Supra Perspectives - Properly written client stories on your lawyer biography can be wonderful and engaging testimonies of your skills, dedication, commitment to clients and to the law. That can’t happen if you post wordy, over-detailed accounts of client work. The best … [Read more...]
When Artificial Intelligence Can Play Havoc With Manipulated Video Images
Pillsbury - Recent developments in deep learning artificial intelligence have enabled almost anyone to superimpose facial features—including an entirely different face—into a preexisting video with relatively minimal effort. Until very recently, editing facial features in a … [Read more...]
Why Webinars Are One of the Best Ways For Law Firm Business Development – Some Key Tips
ON24 - Webinars are great ways to maintain connections and educate both clients and prospects on business and legal issues of interest and concern to them. They also happen to be one of the best ways for business development managers and partners within your firm to identify … [Read more...]
