Samantha McKenna* When a potential client publicly announces what exactly is keeping her up at night, you can be confident that she is in a position to pay attention to your advice on the very issues that are troubling her. And when that happens, your business development gains focus: you now know what to say and to whom, so you can put your efforts into ensuring that she sees … [Read more...]
Using LinkedIn for Lawyers – A New Client Cash Cow
Using LinkedIn as a marketing tool for lawyers has increasingly become something of a no-brainer. The ability to harness the power of the massive network, which is specifically designed for professionals and others to "network", means that there is a receptive audience for quality leads and content. LinkedIn executive Samantha McKenna recent published a piece on LinkedIn … [Read more...]
Trademark Enforcement: The Creative Enforcement with Cease-N-Desist
Foley Hoag - Joshua Jarvis Over the past few years, we have seen numerous instances of companies protecting their trademarks in creative ways – approaches that leverage humor and the brands themselves in order to achieve an acceptable legal outcome while simultaneously promoting the company and its brands, thus minimizing the risk of public relations blowback. In … [Read more...]
3 Ways Lawyers Can Build Their Brand & Authority* (Plus a Bonus Tip)
First published in JDSupra In his classic book, Influence, psychologist Robert Cialdini identifies “authority” as one of the primary principles of persuasion. From a police officer in uniform, to a doctor in a lab coat, to a professor at a lectern, Cialdini explains that we tend to listen to and respect those who possess the titles and trappings of authority. Things have … [Read more...]
Why Lawyers Need to Improve Their Social & Digital Content
Greentarget - For nearly a decade, the State of Digital & Content Marketing Survey has focused on the information consumption attitudes, behaviors and tendencies of in-house counsel, paired with practical guidance for law firms who continually compete for greater share of voice among this audience. To help firm marketers in that effort, in an era when content is fire and … [Read more...]