(LAWFUEL) – The Commerce Commission has received an application from Coca-Cola Amatil (NZ) Limited (CCA) seeking clearance to acquire the hot-fill bottling production line, brands and associated business assets of cordial products, bearing the brands Baker Halls and Barker Halls Originals, from Old Fashioned Foods Limited (OFF).
CCA is a company incorporated in New Zealand and is 100 percent owned by Coca-Cola Amatil Limited which is a publicly listed Australian company. CCA has the exclusive licence to bottle the ‘Coca-Cola brand’ beverages in New Zealand, and has five bottling plants in New Zealand.
The Baker Hall business is a cordial manufacturing and marketing business, based in Auckland, that is 100 percent owned by OFF, a manufacturer and exporter of food and beverages globally.
In considering the application, the Commission’s role is to determine whether the acquisition has the effect of substantially lessening competition in a market.
A public version of the application will shortly be available on the Commission’s website www.comcom.govt.nz under Public Registers.