Eversheds Sutherland ranked first for 2019
Eversheds Sutherland (International) has topped the Acritas annual UK Law Firm Brand Index for 2019, with the strongest lead since the Index was launched in 2012. This takes its total number of first rankings to five out of eight.
The Index is based on Sharplegal survey data from hundreds of in-depth interviews with major UK businesses and global companies with UK service needs. The data analysis includes a number of key criteria such as name awareness, favourability towards each firm, reputation in top level litigation and M&A, as well as which firms are most used for high value work.
Whilst there has been an increase in general brand awareness and favourability, Eversheds Sutherland has grown most substantially in terms of top-level litigation and, in particular, consideration for high value work.
In addition, Eversheds Sutherland has also retained a robust performance in Acritas’ London Index, now placing it in the top five City legal brands, demonstrating a strong City capability and client engagement, alongside extensive national reach.
Jo Summers, Director, Acritas, explains:
“A really strong result this year seeing Eversheds Sutherland regain the lead position by some margin. In fact the biggest gap we have seen since the index began, eight years ago. The firm meets many buyers needs with capabilities across Europe and the US, a national network of offices in the UK and an increasingly respected London operation. Eversheds Sutherland brand advocates talk about the practical and commercial application of their legal advice as well as perceiving the firm to offer innovative solutions.”
Lee Ranson, CEO, Eversheds Sutherland (International) commented:
“I am delighted that our brand strength continues to resonate very strongly with clients and is reflected by the fact that we have topped the Acritas index in the UK now for a record fifth time. Building a differentiated and client-focused brand is a key part of our global strategy, and it is very pleasing that our success is recognised by the market in this way.”