The internet has influenced our culture and the way we communicate significantly. Most people look for products or services of their choice online. With the widespread reach and impact of the internet, it is clear why business- both small and large- need to seriously focus on their online presence.
This, of course, applies to law firms as well. In the past, law firms typically marketed their services through word of mouth and high-profile contacts. However, in the age of the internet even law firms have to step up their game and go online to find more clients. Here are five tips for law firms to build a strong online presence:
Search engine optimization or SEO is the most important marketing discipline for the internet. A law firm that creates a compelling website and optimizes it through white-hat, natural ways can quickly find itself among the top search engine results for the targeted keywords. Search engine visibility is very important if you want to be visible online.
The top five results on a Google search page can get more than 70 percent of clicks, after which it drops down to less than 5 percent. Getting on the top five search results can get massive traffic into your website. What is more, the visitors that come to your website are more likely to be part of your target audience.
SEO is not a one-time process either. Once you fully optimize your website, you have to audit it to spot and solve problems every now and then to get better page rankings. Problems like poor indexing, poor keyword targeting, and so on need to be solved so that your SEO efforts are not stalled.
Blogs have around for decades, and they have been considered purely as platforms for sharing thoughts and opinions. However, in the last decade blogs have become increasingly influential in not just search engines but also online reputation.
A well-maintained blog is good for SEO and gives visitors insight into your company. It can also set you up as a leader or expert in your specific subfield of law. When the time comes for them to choose a lawyer, they will be more likely to choose you because they are familiar with your expertise and trust that you know what you are doing.
3. social media marketing
Social media websites are more important to provide a quality internet marketing for law firms. They plan a major role in SEO and also let you share news, thoughts, and other useful information with millions of people. Informative and interesting content on your law firm can trigger comments, posts, and increased buzz across social media websites, giving a massive boost to your online presence.
Back linking is an important part of SEO, but it marketing method of its own and very important in a time when most keywords have pretty steep competition. Back links are used by search engines as a sign of quality, and if done right it can boost your page rank even if your website is not that keyword-optimized.
Avoid posting links on forums and comment boards, since they are generally counted as spam. Instead, post web 2.0 blogs and informative content online and link them to your website. Sponsor or hold online events and get together with popular websites.
5. Track and analyze site data
Blind marketing is hard efficient. In order to market well, you need to know how well your current marketing plan is working and how to change it. This is why you need tracking tools for your website. You need to track who is coming to your website, what are their attributes, how they reached your site, and what they are looking for.
Derek Langley is the freelance writer interested in writing articles related to internet marketing for law firms and new trends in web designing. Most often he writes articles for latest web design technologies.