15 February 2012 – Is the Kobo eReader a serious contender for the Kindle eReader space? Have you even heard of the Kobo eReader, as distinct from everyone who’s in love with Kindle?
The Android-powered Kobo has been overlooked compared to the Kindle but Kobo is looking to change that perception with a deal to get Vox readers to buy their Kobo in Best Buy stores across America.
The Vox is probably best known for its Pulse social reading service, which allows users to interact with each other while reading through the month’s bestsellers, with a bright visual indicator to let readers know how active a particular page is.
Kobo is wanting to interest Vox eReaders by letting people use it themselves, even though Americans are less familiar with it.
The device is meant to take on the likes of Amazon’s Kindle Fire and Barnes & Noble’s Nook Color, both of which Best Buy also sells.
Retailing for $199, the Vox features a 7-inch 1024 x 600 resolution display, a 800MHz processor, 8GB of internal storage, 7 hours of battery life, and 512MB of RAM.