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Olswang representative Ross Hall today told IBTimes UK that more than 100 people were now discussing the possibility of legal action against Google and that, based on the 421 people who had joined an official Facebook page, many more complainants were expected to come forward.
Google now has 28 days to respond to the initial Letters Before Action sent on the behalf of two of the original claimants. IBTimes UK understands that by the end of the week, more than ten Letters Before Action will have been sent to Google.
The Safari browser, where Google allegedly used its search tracking cookies is available on a range of Apple products including the iPhone, iPad, iPod, Macbook and iMac. There are more than 10 million Apple product users in the UK who may have been affected by Google’s search trackers.
In a statement yesterday on behalf of the claimants, Olswang accused Google of circumventing privacy settings and said that defendants would now be seeking damages and an official apology from the search engine giant:
“Google has a responsibility to consumers and should be accountable for the trust placed in them,” said Olswang partner Dan Tench. “We hope that they will take this opportunity to give Safari users a proper explanation about what happened, to apologise and, where appropriate, compensate the victims of their intrusion.”
Just how the the lawsuit against Google works is open to question, given that the giant has the skills and legal grunt itself to power itself out of privacy trouble.