Setting up a law firm website properly is a key for any law firm looking at marketing itself effectively. Yet many overlook some key features to making a law site work properly and attract new clients. Proper SEO and marketing strategies are vital, but so too is the need to get some of the key elements to a website in place.
A recent press release from Legal Marketing Advantage provided some insight into the key features the firm looks at implementing with lawyer websites to ensure then engage and attract clients.
Javier Corona, lead designer and CEO of Legal Marketing Advantage, has guided a number of lawyers through this process, and thanks to his experience, he’s been able to take note of various facets of design that have proven critical to client conversion.
“A law firm without a website simply can’t acquire clients to the best of their abilities in the current environment,” said Mr. Corona, “but the mere presence of a website isn’t the beginning and end of the process. Threadbare websites risk turning clients off and sending them elsewhere. We’ve seen firsthand how a few critical elements of design can be the difference between conversion and apathy, and we’d like to share those with attorneys concerned about their own web presence.”
Legal Marketing Advantage is offering tips geared toward installing these essential facets on any law firm website:
•Bump On A Blog- Without a blog, attorneys will be hard-pressed to take part in the content marketing tactics that will allow them to impress clients with their knowledge and improve search engine placement. Blogs should be updated regularly with stories geared toward local jurisdiction and applicable practice areas, ensuring the inclusion of keywords and links that will aid SEO.
•Form and Function- A law firm should have a consultation form on virtually every page within a web domain, and all barriers to entry should be eliminated. A user shouldn’t be required to set up an account or provide any information they’re not comfortable with, and once implemented, a member of the staff, preferably an attorney, should get in touch with that individual within 24 hours.
•Social It Come To Pass- A law firm’s website should offer some means of connecting through various social platforms so that a prospect who delays their decision to hire a lawyer can keep in touch with the attorney who piqued their interest. Of course, this will require a law firm to keep their Twitter, Facebook, and Instagram accounts regularly updated in order to stay on the radar of those persons.
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