Legal Marketing Association Hosts Presentation by a Panel of Marketi…

Legal Marketing Association Hosts Presentation by a Panel of Marketing and Advertising Experts

LAWFUEL – Legal Marketing, Law Firm News –Advertising is one of the most expensive and controversial methods of marketing for law firms. For some firms, advertising makes complete sense, yet the partners won’t allow it. For other firms, advertising will not likely achieve its goals, yet it is aggressively pursued. What can you do to correct this situation at your firm?

Should your firm advertise? If you are advertising, do you know that you may be violating ethical standards? Come listen to our panel of experts, including both in-house marketers and an outside advertising agency, provide highly useful insights for your firm!

Topics to be discussed:

When to select advertising over other marketing options

Strategies for implementing an effective advertising campaign
Setting and achieving realistic goals for advertising

Avoiding common legal ethics mistakes in advertising
Advertising on a limited budget

Selecting the proper media for your campaign (print, television, radio, web or other forms of commercial mass media)

Advertising concepts for firms of any size

How to obtain partner “buy-in” for an advertising campaign
Date: Thursday, January 18, 2007
Time: 11:30 Networking & Registration – 12:00 – Program Begins
Location: Radisson Hotel Newport Beach – 4545 MacArthur Boulevard
Cost: LMA Members $35, advance rate or $40, at the door
Non-members $45, advance rate or $50, at the door
RSVPs: Please contact Heather DeSha: (949) 263-4490 or
[email protected]
Please make any special diet requests with your RSVP
Checks: Payable to: LMA Southern California
Mail to: 5319 University Drive, #212 Irvine, CA 92612

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