“As of now, 21 brand names have endorsed the action and entrusted us in the fight,” Luo Zhenghong, senior consultant at Baker & McKenzie, was quoted as saying in the China Daily. Other brands include Gucci, Calvin Klein and Puma, it said.
The newspaper said the Chicago-based law firm will spend a year inspecting markets in Beijing, Shanghai, Guangzhou and Shenzhen for fake goods before taking legal action, but did not elaborate on what that would be.
Baker & McKenzie didn’t immediately respond to an e-mail seeking comment.
Luo said inspectors will focus on major markets, calling the checking of small retailers “mission impossible,” China Daily said.
It said Beijing’s famed Silk Street, known for its collection of fakes, will be a major target.
Luo also called on the government to require retailers to sign shop rental contracts that ban them from selling counterfeit products.
China is widely regarded as the world’s top source of illegal copies of music, movies, software, designer clothes, medicines and other products. Such pirated products are still widely available despite repeated government crackdowns.