CHICAGO – Levenfeld Pearlstein LLC (www.lplegal.com) recently received top honors from both The Legal Marketing Association’s Midwest Chapter and national organization for its innovative use of online video vignettes. The firm was honored for its excellence in legal marketing with a total of three “Your Honor Awards.” At the Midwest awards, it was honored in the categories of best online interactive marketing tools and best in show—for overall best marketing initiative of the year. At the national awards, the firm placed first in the category of individual portion of a website.
LP added the video vignettes to its attorney website profiles last year to further personalize the attorney-client experience and create a memorable first impression of its attorneys for website visitors. The short videos feature the firm’s attorneys discussing a variety of topics, including their proudest moment as an attorney, what sets them apart from other lawyers, how they collaborate with their clients, what they would do if they weren’t practicing law, and their hobbies, among others.
“We conceived the project as a way to reinforce our firm’s culture and personality in an authentic way, so we are so pleased to gain this ringing endorsement from our peers, which echoes the enthusiastic response we’ve received from our clients,” said LP’s Director of Marketing & Business Development, Andrea Crews.
Complete attorney profiles, which include traditional text bios and accompanying videos, may be viewed at the firm’s website, (www.lplegal.com) in the “Our People” section. The full series of attorney video clips is also available here.
The LMA Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment. The judges awarded first-, second-, third-place and honorable mention in 11 categories including identity, advertising, practice development and media relations.
“Each year, the Your Honor Awards showcases the most outstanding creativity, execution, achievement and overall excellence in the legal marketing industry,” said Betsi Roach, LMA’s Executive Director. “The Your Honor Awards is bringing together the innovative ideas from those in the LMA community and affirms our position as a thought-leader in the industry.”
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About Levenfeld Pearlstein LLC: Recognized by The National Law Journal as one of the nation’s most innovative mid-sized law firms, Chicago-based Levenfeld Pearlstein, LLC provides Unusually Good legal and business counsel to sophisticated clients across a broad range of corporate, real estate and litigation matters. The firm possesses the resources and depth to manage the most complex matters, ensuring that the needs of all clients are met in the most efficient and cost-effective manner possible. Levenfeld Pearlstein’s world-class attorneys work with clients to understand the full impact of the law on their business and proactively address their legal issues so that they can quickly return to doing what they do best.
Levenfeld Pearlstein also believes that doing right and doing well are inseparable, and, that it is the obligation of the firm and its attorneys to help others do what they do best. Levenfeld Pearlstein’s commitment to corporate social responsibility and sustainability leads the legal industry and reflects its values and culture as a law firm. The firm’s goal is to make a difference for its clients, in the community and on behalf of the individuals and organizations that are leading the way.