Search Engine Optimization Is Crucial to the Success of Small Business

Nelson, New Zealand – September 30, 2009 – The Internet is completely revolutionizing the way people find local products and services. While some business owners still pour their money into print ads and phone book ads, it’s the businesses on the Internet that are reaping the most from their advertising dollar.
Each month there are more than 30 billion online searches. More than 95 percent of people with Internet access search online before making a purchase whether online or in a store. If a business can’t be found on the Internet during these searches, they miss valuable opportunities.
Home based businesses have to face stiff competition from large business organizations. Therefore, it has become crucial for every business to use innovative business strategies to survive. Typically, the average home business cannot afford to invest large amounts of money on marketing. That’s why the Internet offers the best possible exposure for the least amount of money.
Having a well-oiled site could be the difference between surviving the current recession and being destroyed by it. Buyers used to get their information about a product or service over the phone. Now, they turn to a company’s web site instead. That’s why it is so important for a company’s site to be well designed and easy to navigate.
But the even the most well designed web site won’t bring in business if people can’t find it. That’s where search engine optimization (or SEO) comes in. This is the art of rising to the top of the search lists on Google and Yahoo. The key is to select key words most relevant to the company’s products, services and target audience.
Rory S. White specializes in researching and developing marketing systems to generate fully automated online business traffic. When it comes to drawing customers to your web site, White suggests using Steady Stream of Customers to meet your SEO needs. This company has created what White calls “a total Internet marketing and advertising solution” that could generate incredible results for any local business owner regardless of size or location.
For more information on the importance of search engine optimization or how Steady Stream of Customers can help you, go to

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