Second “Go-To Law Firms” Special Advertising Feature To Appear in May 14 Issue of FORTUNE
NEW YORK–LAWFUEL – Legal News Network –ALM, a leading media company serving legal and business professionals, and the Time Inc. Business and Finance Network (TIBFN), including FORTUNE, Money, Business 2.0, FSB: FORTUNE Small Business and the Web site CNNMoney.com, today announced a two-year agreement to jointly publish “The Go-To Law Firms® of the Top U.S. Companies,” a special advertising feature in FORTUNE. The 2007 “Go-To Law firms” special advertising feature will run in the May 14 issue of FORTUNE. In addition, under the agreement, ALM will become the exclusive provider of additional multi-sponsored special sections focused on law firms and attorneys to run in other TIBFN properties including Money, Business 2.0, and FSB: FORTUNE Small Business.
“Go-To Law Firms,” was first published in FORTUNE in May 2006. The reference resource features listings and profiles of law firms named by FORTUNE 500 general counsel as their top outside counsel in five key legal practice areas, as well as related editorial on the selection of outside law firms, interviews and case studies.
Law firms selected by the general counsel participating in the survey are included in individual practice specialty lists for litigation; corporate transactions; labor and employment; intellectual property; and international work. Advertising participation in the section is limited to selected firms, and the section will run in all copies of the magazine, reaching a projected readership of nearly four million.
“We’re pleased to partner again with TIBFN on this popular section,” said Jack Berkowitz, senior vice president of ALM. “In addition, our expanded agreement will allow us to work closely with the members of TIBFN to develop new concepts for special sections focused on the legal profession and key areas of interaction between attorneys and senior business decisionmakers.”
“Once again, we’ll be providing a unique opportunity for legal marketers to spotlight their firms’ capabilities for FORTUNE’S top management readers,” added Bristol Voss, manager, TIBFN Custom projects. “The success of last year’s special advertising section reaffirmed the value of this marketing investment for law firms, and we look forward to expanding participation in the section.”
FORTUNE, the leading biweekly business magazine, is known for its unrivaled access to industry leaders and decision makers throughout the world. FORTUNE has a worldwide circulation of more than 1 million and a worldwide readership of nearly 5 million.
The Time Inc. Business and Finance Network is the leading source for business news and information, reaching 20 million unique individuals through a world-class collection of publications including FORTUNE, Money, Business 2.0, FSB: FORTUNE Small Business and the Web site CNNMoney.com. TIBFN Custom Projects leverages this portfolio of respected brands to provide advertisers with an effective and unique way to convey their marketing messages to the business community, corporate decision makers, and upscale, high net-worth consumers.
Headquartered in New York City, ALM is a leading integrated media company, focused on the legal and business communities. ALM currently owns and publishes 34 national and regional magazines and newspapers, including The American Lawyer®, Corporate Counsel®, The National Law Journal® and Real Estate Forum®. The company is one of North America’s largest producers of conferences and trade shows for business leaders and the legal profession. ALM’s Law.com® is the Web’s leading legal news and information network, while ALM’s GlobeSt.com® is the Web’s leading information source for commercial real estate professionals. Other ALM businesses include book and newsletter publishing, court verdict and settlement reporting, production of professional educational seminars, market research and content distribution. ALM was formed by U.S. Equity Partners, L.P., a private equity fund sponsored by Wasserstein & Co., LP. More information on ALM’s businesses and services is available on the Web at www.alm.com.