Samantha McKenna* When a potential client publicly announces what exactly is keeping her up at night, you can be confident that she is in a position to pay attention to your advice on the very issues that are troubling her. And when that happens, your business development gains focus: you now know what to say and to whom, so you can put your efforts into ensuring that she sees … [Read more...]
Using LinkedIn for Lawyers – A New Client Cash Cow
Using LinkedIn as a marketing tool for lawyers has increasingly become something of a no-brainer. The ability to harness the power of the massive network, which is specifically designed for professionals and others to "network", means that there is a receptive audience for quality leads and content. LinkedIn executive Samantha McKenna recent published a piece on LinkedIn … [Read more...]
How Has This Criminal Barrister Leveraged A Big LinkedIn Following?
Lawyers using LinkedIn is one of the keys to building a successful practice and connecting with your clients, but look at how this criminal barrister is using the network. You can see what LawFuel has written about for lawyers wanting to build their networks on LinkedIn, such as here. Barrister Dominic D'Souza has over 3000 followers on LinkedIn and was treated with a … [Read more...]