Hudson Cook - As the first and only solo marketer at your firm, you may be overwhelmed with the gargantuan tasks at hand – digital marketing, event planning, budgeting, and business development coaching, to name a few. The list is long, and it’s all on your plate at your table for one. How did the firm get it done before they decided to hire their first in-house marketing … [Read more...]
5 Low-Cost Internet Marketing Tips for Law Firms
Get reviews Robert Tindula* When running a law firm, it can be difficult to know where to focus your time and energy. Especially in the realm of marketing and client acquisition, you want to get the most out of every dollar you spend. Fortunately, there are several low-cost options that can jump start your company’s SEO and make you visible to potential clients. If … [Read more...]
What Lawyers Should – And Should NOT Do – When Emailing Clients
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8 Ways For Lawyers To Get High-Quality Backlinks (From A Top Law SEO Expert)
[vc_row][vc_column][vc_column_text] Chris Dreyer* - Ranking your law firm website with back links or otherwise involves what appears to be an increasingly complex web of requirements, SEO consultants, software and knowledge that you may, or may not possess. The number one ranking factor for web pages in search is links. Link building remains one of the more challenging … [Read more...]
Why Webinars Are One of the Best Ways For Law Firm Business Development – Some Key Tips
ON24 - Webinars are great ways to maintain connections and educate both clients and prospects on business and legal issues of interest and concern to them. They also happen to be one of the best ways for business development managers and partners within your firm to identify and develop qualified leads. Think of it this way. Marketing with a capital M is the act of speaking … [Read more...]