The Ad Council Partners with the U.S. Department of Justice and th…

The Ad Council Partners with the U.S. Department of Justice and the National Center for Missing & Exploited Children to Direct Young Girls to Help Protect Themselves Against Online Sexual Exploitation

LAWFUEL – Legal news – The prevalence of sexual victimization of children in the United States is overwhelming, yet largely unrecognized and underreported. Popular social networking sites like MySpace, Facebook, Xanga, and Sconex encourage teens to post and share personal information and pictures, making them potentially vulnerable to online predators. Teenage girls are particularly at risk—a recent study found of the approximately one in seven youth who received a sexual solicitation or approach over the Internet, 70% were girls.

Key Facts About Young Teen Girls & the Internet:

Young girls are online more than three hours a day and may try to hide their online activities from parents and guardians.
The majority of time online is spent on social networking sites, such as MySpace, Facebook, Xanga, and Sconex (a high school-only site).
Teen girls are more vulnerable to potential dangers than their male peers as they are more likely to be asked personal information by someone they have never met. (Source: COX Communications)
Teen girls are also more likely to respond to messages from people they don’t know; and more likely to befriend people they don’t know. (Source: COX Communications)
Nationwide survey of teenage girls ages 14 to 18 conducted earlier this year found that when asked if someone they’ve met online has wanted to meet them in person, 58% said “yes”

In a continuing effort to prevent sexual exploitation over the Internet, the Ad Council has partnered with the U.S. Department of Justice and the National Center for Missing & Exploited Children® (NCMEC) to create a national public service advertising (PSA) campaign designed to raise awareness about the prevalence of online sexual exploitation and to educate teens and their parents/guardians on how to help protect themselves from victimization.

For more information, please visit


Attorney General Alberto R. Gonzales, U.S. Department of Justice, talks about online sexual exploitation and the new campaign
Ernie Allen, President & CEO, NCMEC, discusses the problem of online sexual exploitation and the goals of the new campaign
B-roll: New PSAs and campaign materials, Web site, teenagers online, teenagers in school, social networking Web sites, Ernie Allen at work, Attorney General Alberto R. Gonzales at work



WHEN: Friday, March 23, 2007 from 1-1:15 pm & 4-4:15 pm EST
COORDINATES: 1-1:15 pm ET Galaxy-26 Transponder 11 D/L Frequency: 3920 Vertical
4-4:15pm ET Galaxy-25 Transponder 13 D/L Frequency: 3960 Vertical C-Band Audio 6.2/6.8

CONTACT: Anne Roberts at 877-544-8400 (toll-free)

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