The effort started in 2002, when the Palestinian intifada was raging and the dot-com boom was turning to bust — a devastating blow for a country with a significant high-tech industry.
Anxious to help Israel, Miami-based Gary M. Epstein, head of the firm’s corporate and securities department, and partner Robert L. Grossman approached President and CEO Cesar L. Alvarez at the firm’s Miami headquarters. The partners proposed that they use the firm’s extensive network of clients and government agencies to help Israeli businesses. Alvarez agreed.
Through an Israeli consultant with the firm, the Greenberg attorneys approached large law firms in Israel, Epstein said. They offered to introduce qualified Israeli companies to the firm’s extensive network of business contacts at no cost. If a match was made and a deal was struck, Greenberg Traurig frequently represented the Israeli client and charged for its legal services.