Advertising & Marketing

Key Steps To Obtaining The Best Branding Packages For Small Businesses

Key Steps To Obtaining The Best Branding Packages For Small Businesses 1

When selecting branding packages for a small business – including law firms and other professional firms – there are some key questions that are vital to think about before even thinking of calling the branding agency. We look at the key steps that will help propel your law firm brand, your small business or any …

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The Best SEO Service For Law Firms in 2022 (and beyond)

The Best SEO Service For Law Firms in 2022 (and beyond) 2

How To SEO-Boost Your Law Firm Listing To A Heat-Seeking Client Attractor When choosing the best SEO service for your law firm there is an abundance of choice. But none of that is helpful when you are looking for a service that will best suit your firm. The best SEO for any law firm is …

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What Is An AV Rated Law Firm (And Why Is It Important?)

What Is An AV Rated Law Firm (And Why Is It Important?) 3

Essentially an AV rating for a law firm is all about the legal ability rating of the firm and it is a serious rating that indicates the ethical standards of the law firm and its professional excellence. Achieving an AV rating is therefore prestigious – and sought after. Given that most new clients check law …

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Why A Podcast Is A Top Marketing Strategy for Law Firms

Why A Podcast Is A Top Marketing Strategy for Law Firms 4

Laura Symes – Though they were popular before, the pandemic and lockdown days have boosted the popularity of podcasts even more for achieving top rankings in the search engines. Companies and law firms are utilizing this trend because podcasts are great for marketing and reaching a target audience and attracting new clients. But how could …

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How to Design a Colorblind-Friendly Retail or Law Firm Website

Image credit: Henrik Dolle / Shutterstock.com Sharon Simmers* A significant part of the American population suffers from color blindness. It is caused when photoreceptor cells called cones in the human eyes are either defective or completely absent. The condition is usually genetic and is present from birth.  Sometimes it can also be the result of …

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Why Law Firm Directories Should Help Drive Law Firm Diversity

Why Law Firm Directories Should Help Drive Law Firm Diversity 6

Clare Murray *– It is legal directory submission time again, the most important PR exercise of the year for firms and individual lawyers.  Practices are built, promotions secured, and opportunities gifted on the back of legal directory rankings. And the person who holds the pen in those submissions, holds the career of colleagues and the …

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NZ Law: Influencers – identifying advertisements on social media

NZ Law: Influencers - identifying advertisements on social media 7

Bell Gully – Last week the Advertising Standards Authority (‘ASA‘) issued a ground-breaking decision upholding two complaints that Simone Anderson, a social media influencer, had not sufficiently identified that certain Instagram posts were in fact commercial endorsements. This was the first time the ASA Complaints Board has dealt with substantive issues about influencer advertising and …

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AJ Park – Where to Now For Brand Sussex Royal?

AJ Park - Where to Now For Brand Sussex Royal? 8

The Duke and Duchess of Sussex’s decision to step down from royal life has left the future of their ‘Sussex Royal’ brand up in the air. The recent announcement from Buckingham Palace confirming their agreement not to use the ‘HRH’ title suggests the couple will no longer be allowed to cash in on their royal …

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5 Ways Law Firms Can Use Design Thinking To Boost Their Profile & Service Level

5 Ways Law Firms Can Use Design Thinking To Boost Their Profile & Service Level 9

Ranking high in Google shouldn’t be the only goal for a law firm. Consider using the concepts of design thinking in your goals so that your client’s experience is thoughtfully streamlined throughout each interaction with your firm. First you should define your goals so that you can ensure your website and messaging is in alignment …

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