Advertising & Marketing

Why Law Firm Directories Should Help Drive Law Firm Diversity 1

Why Law Firm Directories Should Help Drive Law Firm Diversity

Clare Murray *– It is legal directory submission time again, the most important PR exercise of the year for firms and individual lawyers.  Practices are built, promotions secured, and opportunities gifted on the back of …

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NZ Law: Influencers - identifying advertisements on social media 2

NZ Law: Influencers – identifying advertisements on social media

Bell Gully – Last week the Advertising Standards Authority (‘ASA‘) issued a ground-breaking decision upholding two complaints that Simone Anderson, a social media influencer, had not sufficiently identified that certain Instagram posts were in fact …

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AJ Park - Where to Now For Brand Sussex Royal? 3

AJ Park – Where to Now For Brand Sussex Royal?

The Duke and Duchess of Sussex’s decision to step down from royal life has left the future of their ‘Sussex Royal’ brand up in the air. The recent announcement from Buckingham Palace confirming their agreement …

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5 Ways Law Firms Can Use Design Thinking To Boost Their Profile & Service Level 4

5 Ways Law Firms Can Use Design Thinking To Boost Their Profile & Service Level

Ranking high in Google shouldn’t be the only goal for a law firm. Consider using the concepts of design thinking in your goals so that your client’s experience is thoughtfully streamlined throughout each interaction with …

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Trademark Enforcement: The Creative Enforcement with Cease-N-Desist

Foley Hoag –  Joshua Jarvis Over the past few years, we have seen numerous instances of companies protecting their trademarks in creative ways – approaches that leverage humor and the brands themselves in order to achieve …

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law firm rebranding

3 Ways Lawyers Can Build Their Brand & Authority* (Plus a Bonus Tip)

First published in JDSupra In his classic book, Influence, psychologist Robert Cialdini identifies “authority” as one of the primary principles of persuasion. From a police officer in uniform, to a doctor in a lab coat, to …

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content marketing for lawyers

Why Lawyers Need to Improve Their Social & Digital Content

Greentarget – For nearly a decade, the State of Digital & Content Marketing Survey has focused on the information consumption attitudes, behaviors and tendencies of in-house counsel, paired with practical guidance for law firms who …

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