Remember when everyone said “content is king”? It appears that the king has been dethroned with the launch of AI Overviews and the onset of AI summaries.

Sarah Perez at TechCrunch just dropped some sobering numbers. Since Google launched AI Overviews in May 2024, nearly 69 percent of news searches end with zero clicks to actual websites. That’s up from 56 percent before AI summaries took over.

So if you search for “Supreme Court ruling on AI patents” Google’s AI gives you a neat summary right at the top.