law marketing

How Lawyers Can Use the LinkedIn Algorithm to Their Advantage in 2023

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Lucy King* We’ve produced a bit of content to persuade you to use LinkedIn for personal branding, and for your professional services firm. So, by now, we hope you’d have your profile up-to-date, and that you have started to post regularly. If this sounds like you, the next questions you might be asking are… Why aren’t my

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How to Improve Your Law Firm YouTube Ads To Get More Clients in 2022

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YouTube is a search engine and when you think of it in those terms the usability for law firm marketing is thrown into sharp relief and law firm YouTube ads become a major, marketing opportunity. YouTube is the second largest search engine, drawing two million logged-in visitors a month according to Hootesuite. It is, unquestionably,

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Law Firm Business Development – Does this year’s client development plan look identical to last year’s?

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It’s often said that if you ‘fail to plan, you plan to fail.’ That is of course absolutely true. However, it is also true that if you ‘fail to read your plan, you’ve set your plan up to fail!’

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“Happy Divorce” – How One Law Firm Is Making Valentines Day A Free Divorce Day

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Call it law firm marketing or a Valentine Day initiative like few others, but one Tennessee law firm is making February 14 a day when unhappy couples can remember why they can’t stand one another – by giving away a free divorce to one lucky/unlucky client. It’s a law marketing initiative that sees The Powers

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