Google has ripped up the old SEO playbook and replaced it with AI Overviews—algorithmic cliff notes that sit at the very top of search results. If your firm isn’t there, you’re invisible.
But here’s the twist: this shift isn’t a death knell for law firm marketing, it’s a brutal wake-up call. Firms that adapt to AI-driven search are already seeing higher-quality leads, even as overall web traffic dips.
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