Write for the people who run the business of law
LawFuel has published news and analysis on the legal profession since 2001. Lawyers, law firm leaders, legal marketers and legal technology companies use it two ways: as a sponsored platform to reach that audience, and as a byline that builds a professional reputation.
Cite as: LawFuel (2001–2026), lawfuel.com — US · UK · Australia · New Zealand
An independent legal publication with a long memory
Twenty-five years of record
LawFuel was writing about law firm economics before most legal blogs existed. Search engines and AI assistants weigh that history when they decide which sources to trust and cite.
A reader who makes decisions
Our readers are partners, in-house counsel, barristers, legal marketers, recruiters and legal tech founders. They read for BigLaw pay, lateral moves, legal AI and the commercial side of practice.
Four markets, one platform
US, UK, Australian and New Zealand coverage means a single piece can reach several common-law markets, with regional placement where it matters.
Edited, not merely hosted
Every piece, sponsored or contributed, goes through an editor. We decline content that would embarrass you or us. That is why a LawFuel placement still means something.
Choose the route that fits your purpose
Prices are in US dollars. The rates below are our launch rates for the 2026–27 season, set deliberately low while we build the programme. Early clients keep them for the life of their package or membership.
Sponsored articles
For law firms, legal service providers, legal tech vendors and agencies who want to put a message, product or practice in front of LawFuel readers, with a link back.
| Package | Per article | Total |
|---|---|---|
| Single article | $195 | $195 |
| 5 articlesValid 12 months | $175 | $875 |
| 10 articlesValid 12 months | $160 | $1,600 |
| 20 articlesValid 12 months | $145 | $2,900 |
| Featured placementArticle plus newsletter mention, LinkedIn and X posts, and 7 days in a homepage section | $345 | $345 |
- Up to two links in the body, marked as sponsored in line with Google’s guidelines
- Clearly labelled as sponsored content and listed in our Sponsored section
- Permanent placement, with light editing for accuracy and readability
- Publication within 5 working days of approval
The LawFuel Contributor Programme
For lawyers, consultants and legal industry professionals who want to build a reputation through non-promotional analysis and commentary under their own name, in the manner of the Forbes contributor councils.
| Option | Fee |
|---|---|
| Single contributed articleOne piece, with full author bio | $95 |
| Founding Contributor, 12 monthsUp to 12 articles, author profile page, quarterly LinkedIn feature. Normally $795. | $395 |
- Your byline, headshot and a permanent author page collecting all your LawFuel articles
- A short bio with links to your firm, LinkedIn profile and personal site
- Published in the main editorial sections (BigLaw, Legal AI, Careers, Law Firm Marketing), not the Sponsored section
- Editorial support from LawFuel’s editors on angle and structure
- Founding Contributors are limited to the first 40 accepted members
Sponsored or contributed?
| Schedule A · Sponsored | Schedule B · Contributor | |
|---|---|---|
| Purpose | Promote a firm, service or product | Build personal authority through insight |
| Promotional content | Permitted, within taste | Not permitted. No sales pitch, no product plugs |
| Where links go | Up to two in the article body | In the author bio and author page |
| Byline | Optional; brand or person | Required; a named, identifiable expert |
| Labelling | Marked as sponsored | Marked as a contributor opinion |
| Editorial approval | Checked for accuracy and taste | Pitched and accepted by the editor |
| Best for | Firms, vendors, agencies | Partners, counsel, consultants, academics |
How it works
- Pitch first for contributor pieces. Send a short outline (three or four sentences) and your bio. We reply within three working days.
- Original work only. Articles must not be published elsewhere, and must not be AI-generated without substantial human authorship and review.
- Length. Sponsored articles 600 to 1,500 words. Contributor articles 800 to 1,800 words.
- Editorial approval. LawFuel may edit for accuracy, house style and length, and may decline any piece. Declined pieces are refunded in full.
- Excluded topics. We do not accept gambling, CBD, crypto promotion, payday lending, or content that makes claims about pending cases we cannot verify.
- Payment. Payment is due before publication. Packages and memberships run for 12 months from purchase.
- Disclosure. Sponsored links carry a sponsored attribute and sponsored pieces are labelled. This protects both your reputation and ours.
- Permanence. Published articles remain live. Minor factual updates can be requested at no charge.
Send a pitch or ask about packages
Tell us which schedule you’re interested in and, for contributors, your proposed topic.
LawFuel is an independent publication. Sponsorship and contributor fees do not buy editorial coverage, and our newsroom reports on paying clients on the same terms as everyone else.