LATHAM & WATKINS APPOINTS NEW CHIEF MARKETING OFFICER
New York, June 15, 2004 – LAWFUEL – Latham & Watkins, a leading global law
firm, has appointed Despina Kartson to the position of Chief
Marketing Officer. Kartson, based in the firm’s New York office,
will lead the firm’s global business development and marketing team,
which spans 21 offices and three continents. Reporting to LeeAnn
Black, the firm’s Executive Director, the post oversees a 70-strong
business development team, which includes strategic planning,
marketing, practice development, PR, internal and online
communications.
Charged with furthering the firm’s global business development
initiatives, Kartson will work closely with the Marketing Strategy
Committee. For nearly two decades, she has worked both inside the
law firm environment and in the professional services arena. Kartson
joins from Bowne Business Solutions, the services provider, where
she was Vice President of Business Development.
“Despina’s professional history speaks to her unique breadth of
knowledge and leadership experience which will be of tremendous
value to our global business development aspirations,” said LeeAnn
Black, Executive Director.
Added Perry Viscounty, Chair of the firm’s Marketing Strategy
Committee, “We welcome Despina to the firm and look forward to
working closely with her. Her track record and marketing savvy will
be instrumental in delivering on our global marketing focus.”
“I was attracted to the Latham & Watkins brand – tremendously
powerful, with a legacy of dynamic marketing communications and
great vision. I relish the challenge of leading a global,
multi-discipline team,” said Kartson.
