WASHINGTON, June 30, 2004 – LAWFUEL – Greenfield/Belser Ltd, t…

WASHINGTON, June 30, 2004 - LAWFUEL - Greenfield/Belser Ltd, the premier brand-design firm for the nation's legal industry, announces the release of its new book, 25 Years of Legal Branding. The book memorializes the 25th anniversary of the 1977 landmark US Supreme Court decision Bates v. Arizona, which declared the prohibition of law firm advertising unconstitutional and paved the way for the birth of the legal marketing industry. The full-color hardback was written by the firm's husband and wife co- founders, Burkey Belser and Donna Greenfield. The book chronicles the evolution of law firm marketing and branding through 160 pages of real-life examples and over 80 case studies on firms such as Jones Day, Piper Rudnick; and Howrey & Simon. "25 Years of Legal Branding is meant to serve as an anthology of legal marketing, and it demonstrates the significant impact that branding has had on the legal industry. In these last years, we've seen law firms polish their identities, launch advertising campaigns, and develop cutting-edge Web sites. It's been a revolution of sorts," said Belser. 25 Years of Legal Branding illustrates many of the branding campaigns, corporate identity projects, brochures, advertisements, and Web sites that have revolutionized the legal industry. Nathalie Daum, national marketing manager of Quarles & Brady, believes the book to be a must-read for legal marketers. "Greenfield/Belser has been a driving force in this industry for many years. This book is an outstanding chronicle of legal branding; providing a look at our history and giving us a peek at what's to come." Greenfield/Belser Ltd is a full-service brand-design firm with offices in Washington, D.C., New York, Los Angeles, and Boston. The firm, which was founded in 1978, has a staff of more than 45 designers, copywriters, Web developers, and creative professionals. The firm has won dozens of awards from the Legal Marketing Association and hundreds of other prestigious design competitions. In 1997, it received a Presidential Design Award from then- President Clinton for its design of Nutrition Facts, the nation's food labeling system. For more information or a copy of the book, please visit http://www.greenfieldbelser.com.

WASHINGTON, June 30, 2004 – LAWFUEL – Greenfield/Belser Ltd, t…

About The Author

Law Admin

Subscibe to LawFuel

About The Author

Law Admin

Read More