BellSouth and DIRECTV, Inc., announced on August 27, 2003 a strategic …

BellSouth and DIRECTV, Inc., announced on August 27, 2003 a strategic
marketing alliance to offer BellSouth customers in residential homes,
DIRECTV(r) digital satellite television service in early 2004. Today,
BellSouth customers can make one call to order and receive one bill for
all their communication services through BellSouth.

Starting early next year, BellSouth residential customers will be able
to bundle DIRECTV with their other communications services at packaged,
discounted savings each month. Through this agreement, the companies
will deliver unsurpassed value, quality and convenience to their
customers.

DIRECTV and BellSouth also announced immediate plans to begin exploring
the integration of digital satellite and DSL technology, including
options for enhanced networking solutions over the BellSouth fiber
network.

Lead partner Ed Perron, of Pillsbury Winthrop’s Los Angeles office,
represented DirecTV, assisted by associate Jiji Park. DTV In-house
counsel on the deal was Robin N. Rogers with assistance from Takehiko
Suzuki. The DTV deal team included Mike Palkovic (CFO), Steve Cox (EVP)
and Mike McCluskey. BellSouth’s deal team was Steve Carmichael and
in-house counsel John Harwood.

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