Debevoise Advises Pernod Ricard in Definitive Agreement to Sell Wild Turkey to Gruppo Campari

New York – April 8, 2009 – Debevoise & Plimpton LLP is advising Pernod Ricard in its definitive agreement to sell its Wild Turkey American straight bourbon and related businesses to Gruppo Campari for a total purchase price of US$575 million to be paid in cash. The transaction includes the Wild Turkey brands, along with American Honey liqueur, distillery facilities in Kentucky and related assets, together with aged bulk bourbon inventory.

Pernod Ricard is the world’s co-leader in wines and spirits with sales of € 6,589 million in 2007/08, holding one of the most prestigious brand portfolios in the sector. Debevoise & Plimpton LLP is a leading international law firm with offices in New York, Washington D.C., London, Paris, Frankfurt, Moscow, Hong Kong and Shanghai.

The Debevoise team is led by partner Paul S. Bird and includes partners Gary M. Friedman, Peter J. Irwin, Gary W. Kubek and Elizabeth Pagel Serebransky, counsel Stefan P. Stauder and associates Sean Kass, Oliver A. Olah and Dagmar Tricot.

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