Law Firm Branding & Baker & McKenzie Named Strongest Global Law Firm Brand for the Third Consecutive Year

Global, December 4, 2012 – Baker & McKenzie has again been named the strongest global law firm brand in the 2012 Acritas Sharplegal® Global Elite Brand Index, receiving the highest marks for awareness, favorability and as the firm most often considered for multi-jurisdictional deals and litigation. The ranking is based on a survey of 1,001 general counsel from many of the world’s leading organizations. Baker & McKenzie has received the highest ranking in each of the three years that the index has been published.

“We are honored to be cited again by Acritas as the world’s most recognized and respected law firm, which reflects our ability to work fluently across borders and practices on the most complex matters,” said Eduardo Leite, Chairman of Baker & McKenzie’s Executive Committee. “We are especially delighted to receive recognition in a survey that reflects the views of the people who drive our strategy — our clients and our prospective clients. They know best what our strengths are.”

The Global Elite Brand Index was compiled from responses of general counsel from companies worldwide with revenues of US$1 billion or more and forms part of Acritas’ Sharplegal Global Elite 2012 study. The complete Sharplegal study asks general counsel over 50 questions about their legal needs, the law firm brand index is compiled from unprompted responses to four of these questions.

Acritas is an international strategic research firm that specializes in custom research services for law firms including client feedback, brand & communication, mergers & acquisitions services, and thought leadership. To learn more about the Sharplegal® Global Elite Brand Index 2012, visit
For further information, please contact:

Charlie Perkins
Global Director of Communications
T 1 212 626 4580

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