Elevate Your Firm’s Voice – Reach the Legal Profession’s Most Engaged Audience
Reach Lawyers. Influence Decision-Makers. Publish with LawFuel.
One of the original online law news platforms, publishing since 2001. High authority, strong rankings, and a readership of lawyers who actually pay attention.
Authority Earned Through Two Decades of Reporting
LawFuel launched in 2001 and has been reporting on the legal world ever since. We were one of the first dedicated law news sites on the internet and we have grown with the profession, covering BigLaw, legal technology, law firm marketing, legal careers and more.
Today, LawFuel’s audience includes senior partners, in-house counsel, barristers, legal tech founders, law firm marketers and ambitious law students. If your firm or organisation wants to be visible in front of the profession, sponsored content on LawFuel is a direct route to a serious legal audience.
At a Glance
- Online law news since 2001
- High authority scores in leading SEO tools
- Readers across NZ, AU, UK & US
- Strong organic visibility for legal and law firm topics
- Engaged audience for BigLaw, legal tech and law marketing news
Your Expertise. Our Platform. Lawyers Actually Reading It.
Sponsored content on LawFuel lets you put your message in front of a focused legal audience, within a trusted editorial environment.
All posts are permanent, fully indexed, and clearly marked “Sponsored”. Limited spots each month to protect reader experience.
Typical sponsored content includes:
- Sponsored articles and firm announcements
- Thought-leadership pieces and expert commentary
- Legal tech and product launch features
- Partner promotions, mergers and new office openings
- Conference and event promotion
- Research highlights and market insights for the legal sector
- Legal marketing, innovation and business-of-law content
You bring the expertise and the message. We provide the platform, the audience and the visibility.
What You Get
- Placement in the LawFuel news feed
- Clear, structured formatting for search and readability
- Permanent URL with strong SEO potential
- Publication within standard turnaround time (typically 24–48 hours)
- Social sharing via LawFuel channels where appropriate
Optional Enhancements
- Homepage featured placement
- Inclusion in the LawFuel Weekly newsletter
- Banner ad placement alongside or supporting the content
- Editorial SEO optimisation by LawFuel editors
- Priority or same-day publication (subject to agreement)
We keep sponsored inventory limited to maintain value and reader trust.
Examples of Sponsored Content
Legal Tech Spotlight
Highlight a legal tech product, platform or innovation with a detailed feature that reaches law firms, in-house teams and legal tech buyers.
Firm Announcement
Promote partner appointments, new offices, strategic mergers or key practice developments with a sponsored announcement on LawFuel.
Thought Leadership
Publish expert commentary on a key legal, regulatory or business-of-law issue, positioned in front of a senior legal audience.
Who Reads LawFuel
LawFuel reaches decision-makers and influencers across the legal profession:
- Senior partners and practice leaders
- General counsel and in-house legal teams
- Barristers, litigators and specialist advocates
- Legal tech founders, providers and investors
- Law firm marketing, communications and BD professionals
- Recruiters, consultants and legal industry analysts
- Law students and emerging lawyers tracking the profession
Sponsored Content Packages
Standard Sponsored Article
USD $250
- Up to 1,000 words
- Placement in LawFuel news feed
- SEO-structured article formatting
- Permanent URL on LawFuel
- Social share where appropriate
Featured Sponsored Article
USD $340
- All features of Standard Sponsored Article
- Homepage rotation for 21 days
- Inclusion in one edition of LawFuel Weekly
- Priority formatting and scheduling
Ultimate Visibility Package
USD $470
- Featured homepage placement for 60 days
- Inclusion in two editions of LawFuel Weekly
- Banner ad placement (e.g. 728×90 or 300×250)
- Editorial SEO optimisation by LawFuel
- Full social amplification across LawFuel channels
Add-ons
- Banner design: USD $120
- Additional newsletter placement: USD $150
- Expedited same-day publication (subject to availability): USD $80
How It Works
- Send your sponsored content draft or brief to the LawFuel team.
- We review for accuracy, clarity and alignment with our editorial standards.
- You receive a draft layout for approval before publication.
- The article is published on LawFuel and promoted as agreed.
- You track visibility, engagement and impact with your internal metrics.
Media Kit & Further Information
For a detailed overview of audience demographics, example placements and specifications, request the LawFuel Sponsored Content Media Kit.
The media kit includes sample layouts, recommended content formats and guidance on how to get the most from your sponsored content on LawFuel.Request Media Kit
Ready to Place Sponsored Content on LawFuel?
To discuss sponsored content options, availability and custom packages, contact the LawFuel editors:
Email: john.bowie@lawfuel.com
Provide a brief outline of your proposed content, timing and preferred package, and we will respond with confirmation, next steps and timelines.Email: news@lawfuel.com