7 Best Practice Video Tips for Lawyers

1 Comment / Law Marketing / / By
Video marketing1

The Key Steps To Creating An Engaging Video For Your Firm

Nat McNeely*  Video is arguably the most important marketing tool anyone can use to market their business – lawyers included.

But what are the key factors that you need to keep in mind to make your video work effectively?

  1. Have a Concept

Before you start making a video, it’s important to know what you want the video to be. Don’t just jump straight into it without a solid plan. To begin, here are some questions to ask to help you create the ideal video marketing campaign:

Who is your audience?

Knowing who your audience should be the first thing on your list. Without a target audience, it would be hard to decide on a certain style or tone of the video. Eg. If it’s for kids, you would want it to be fun with a colorful tone. Whereas if you’re going for a more serious tone, more neutral colors will be used.

What product or service are you trying to show?

If you’re looking to showcase your law firm or service, then that should be the focus of the video.

Figure out in the beginning what you want the video to promote and build the concept around that idea. Another thing you can do is list out features or benefits of your company.

What message do you want to convey?

Lastly, what message do you want to deliver to the audience? Do you want them to know about how to use your products or services? Or do you want to tell them about your company. This can also be a call-to-action or a compelling message that will influence the audience to want to learn more about your product. 

  1. Do Your Keyword Research

When you’ve figured out who your audience is, the next step is to understand what they’re searching for. If you’ve been in content marketing for a minute, you’ll probably know what keyword research is. Keyword research is usually used for written copy or content for websites.

However, did you know that you can apply keyword research to design video content? If you go to Youtube and enter in some terms in the search box, you’ll find a drop-down box of suggestions— these are the top related video searches.

You can get help with your keyword research by using various tools online. Once you have the right keywords, the next step is to optimize an existing video or create a new video with those keywords.

  1. Have Your Script Ready

Around 85% of videos on Facebook are watched without sound. That doesn’t mean you should stick to boring copy without a dialogue. No one wants to listen to a monotone monologue.

In fact, what you say in your videos is highly important. Around 90% of Youtube videos are watched with sound. 

Don’t take shortcuts when making a script. Invest in a decent scriptwriter and make sure the video and audio content is right.

So, what makes a good script? Here are some tips:

  • List some points of what you want to address when you’re on camera. You don’t want to sound like you’re reading off a teleprompter.
  • Acknowledge the subject of the video early on in the video or else your audience will think you’re dilly-dallying.
  • Be conversational! No one wants to listen to a lifeless android.
  • Keep it simple— Avoid unnecessary jargon and long sentences.

  1. Use Tools

Whether you’re a master in video marketing or just starting out your first video marketing campaign, it doesn’t hurt to get some help from some tools. You don’t have to spend hundreds of dollars to create a video. In fact, some tools are free.

The web is filled with endless resources but we all know no one has the time to scour the World Wide Web for the perfect tools. If you’re looking for the right stock photos, audio, or an easy video editor, check out this list of tools! 

  1. Publish on Multiple Platforms

Great— now your video is ready and waiting to be released to the world. What’s next?

Let the video work for you, but how do you do that? You simply publish them to multiple platforms online. Here are some places to help you get started:

  • Your website (home page, review pages, FAQs, Products/Services)
  • Landing Pages
  • Youtube
  • Facebook
  • Instagram
  • Twitter

  1. Use Animation

If you’re camera-shy, don’t worry. You can use animation in some videos. This can be done with an animated explainer video accompanied by a voiceover. Explainer videos are highly engaging and is an excellent alternative to explain about how something works.

In this case, anything related with the law or legal processes can be a complicated and sensitive issue. An animated explainer video can help a viewer understand and visualize about a legal case, court process, or other events function.

Here are some animated videos that you can make:

  • Whiteboard video
  • Standard animation
  • Motion graphics

  1. Don’t Forget to Use a Call to Action

A call-to-action shouldn’t be the same as a sales pitch. It should help them take the next step which can be learning more about your brand, reaching out to ask questions, or simply visiting your website.

Not every viewer knows what to do after watching your video, so putting in a call-to-action can help them a lot. Simply insert a CTA at the end of your video. 

Author Bio

Nat McNeely is Digital Marketing Manager at Breadnbeyond, an award-winning animated explainer video company and can be contacted via Medium.com

Of Interest



Judge Judy Facts on LawFuel.com


LawFuel – News To Power Lawyers

Read More

1 thought on “7 Best Practice Video Tips for Lawyers”

Show Comments

“Guardianship: A Solution for Same-Sex Parents Battling For Parental Rights”

/ Briefing, Briefings / September 30, 2019 / By
Samesexparents

Same-sex parents battling for parental rights are in a very difficult situation to deal with and overcome especially that it involves their child.  So if you’re going through the same challenging stage in your life, what do you need to know about guardianship? How can a guardianship lawyer help? Let’s find out.

What is Guardianship?

Also called conservatorship, guardianship is a legal process used when someone cannot make sound decisions for him- or herself and/or about his/her property.   

In other words, guardianship is a legal proceeding in the court circuits in which the guardian will exercise the rights of the incapacitated person.

In addition, guardianship can also safeguard a child’s rights or protect an adult from fraudsters and financial problems.  It may also protect a handicapped adult or elderly person from injuries due to a slip-and-fall accident and other mishaps.

A guardian, therefore, is an institution or individual assigned by the court to take care of the ward or “incapacitated person” or for his/her assets because the latter becomes susceptible to fraud.

Guardianship can be a solution

Now for same-sex parents battling for parental rights, guardianship can be a solution especially among same-sex partners who have a child and splitting up.  

If you were in the same boat, you may be faced with difficult challenges.  For one, the law can be unfair for same-sex parents, coupled with legal rules changing constantly.

It is why same-sex parents face uncertainties and pressures when splitting up and battling over parental rights. 

Due to this situation, you and your partner should come up with a compromise on issues surrounding parental rights. 

The both of you must reach a resolution with help from therapy or of a custody mediator. As if you’re going to take the dispute to the courts, you’ll be undergoing mediation, too.

But before taking action or making decisions related to your kid, you might want to get advice from a guardianship attorney with specialization in family law and guardianship.

Everyone deserves to be treated equally

Even if same-sex parents are changing the landscapes of American families along with family law, you and your partner deserve fair and equal treatments.  As same-sex parents, they need to ensure that both of them have the legal parent-child relationship with their child. 

Situation: When married couples have a child, both of them will have this kind of relationship automatically. 

But for same-sex parents in states where same-sex marriage is still not allowed, the automatic legal relationship isn’t possible.   So in many cases, only one of the parents will have a legal relationship with the child.

During this situation, a child will have no financial support right from the non-legal parent; thus, he or she cannot receive state worker’s compensation, retirement or social security benefits if the non-legal parent dies. 

And even in an emergency, the non-legal parent might not be allowed to decide for medical treatment or visit his/her child in the hospital.

At the end of the day, everyone deserves fair treatment, so it is essential to know your rights with which a knowledgeable and skilled lawyer can help you.

Advantages of having same-sex parents

What are the benefits of having same-sex parents?  A Clark University psychologist who studies about gay and lesbian parenting, Abbie Goldberg, reveals that gay parents tend to be more committed and motivated than heterosexual parents are. It is because gay parents chose to be parents.

Other benefits of having same-sex parents

  • Health and financial support – A child gets this benefit from both parents, who are able to pour all the love for an adopted kid, for instance, through both tangible and non-tangible things.
  • Gay parents also give a home to their new family. In this case, they are able to show ways that they care for the child, giving him/her a family he/she didn’t experience.
  • Gay-adoptive parents help in lessening the number of children staying in a welfare shelter because they’re increasing in number.
  • A child of gay parents can live in a home filled with affection and love, as these parents know how they want him/her to grow and appreciate life. Same-sex parents can also focus on the kid’s welfare and give the child an opportunity to live in a loving family.

Consulting a Guardianship Attorney

Same-sex parents battling for parental rights consult a guardianship attorney that can help them in learning more about and navigating through the complexities of family law and guardianship as well as knowing their rights. 

The attorney has the skills, knowledge, and specialization in family law and can help in preparing the initial petition. One can also offer guidance in interviewing witnesses as well as doing things necessary before the trial starts.

About The Author

lawfuel
LawFuell's editors select and publish the most relevant and up-to-date information about lawyers and law firms for LawFuel on a daily basis from the most reputable and independent sources available.
    Built with Kit