Law firm marketing comes in many shapes and forms, but few have been able to capture the opportunities that came with the COVID pandemic like one law firm’s haircut promotion.
With barbershops and hair salons closed for months due to the coronavirus pandemic Cambridge-based Altman & Altman LLP decided to use a law firm marketing ploy involving the gifting of a year’s supply of haircuts to the worst quarantine cut.
Altman & Altman LLP awarded their grand prize to Belmont mother of two Kim Goodman, who submitted a picture of her 8-year-old son Jack.
Goodman received a year of haircuts paid for by the Altman & Altman LLP.
The firm also awarded a second entrant free twice-monthly cuts for a year thanks to an anonymous donor who matched their pledge.
Two “honorable mention” winners got smaller prize packages.
The firm had earlier also donated 150 catered lunches for workers at the Boston Medical Center.
Recently on LawFuel
- Australian Law Job Opportunities Beckon Kiwi Lawyers, Says Australian Law RecruiterAustralian Law Job Market New Zealand lawyers are among the sought-after professionals… Read more: Australian Law Job Opportunities Beckon Kiwi Lawyers, Says Australian Law Recruiter
- Linklaters announces 27 new partners and 49 counselLinklaters has elected 27 new partners and promoted 49 lawyers to counsel… Read more: Linklaters announces 27 new partners and 49 counsel
- Former Los Angeles Deputy Mayor Found Guilty of Racketeering Conspiracy that Corrupted City Real Estate Development ProjectsLOS ANGELES – A former deputy mayor and long-time Los Angeles city official… Read more: Former Los Angeles Deputy Mayor Found Guilty of Racketeering Conspiracy that Corrupted City Real Estate Development Projects
- Australia Law – Committee Recommends Substantiasl Reform to Foreign Influence Transparency SchemeThe Parliamentary Joint Committee on Intelligence and Security (PJCIS) today tabled the report of… Read more: Australia Law – Committee Recommends Substantiasl Reform to Foreign Influence Transparency Scheme
- How to Protect Your Brand With International Domain RegistrationSonia Hickey, Marketing & management writer The strength of your online presence… Read more: How to Protect Your Brand With International Domain Registration