Law Marketing

The Law Firm Race to Stay Visible – And Believable in 2025 In 2025, law firm marketing has stopped being about who shouts the loudest but is more about who gets found, who gets trusted, and who can turn insight into income. According to new data from Hinge Research Institute’s 2025 High Growth Study, the fastest-growing law… Read more: Law Firm Marketing Sees Double Down on SEO, Video, and Data

Google’s New AI Search Insights Sonia Hickey, LawFuel contributing writer Google’s latest revelations about AI Overviews provide crucial intelligence for law firms serious about dominating search results. Liz Reid, Google’s VP of Search, (pictured) recently disclosed in an article at Search Engine Journal exactly what type of content drives clicks in AI-powered search results. These… Read more: What Law Firms Must Know for Content Marketing Success

The Real Story About Legal AI Pickup and Use A new industry survey from InnovAItion Partners and Gladstone Growth Strategies paints a gloriously contradictory picture of the sector: 92% of legal marketing teams are now using AI tools, but only 9% can prove ROI and a microscopic 5% can show an actual positive return. This… Read more: Legal Marketers Live in Future, But Measure Like Its 1998

`Source: VIPLikes.net Building a genuine, active community around your personal brand or firm feels like a full-time job. You craft content, hit ‘post’, and then… crickets. The dream of having your audience actively talking about you—tagging you, sharing your insights—can seem miles away. What if you could fast-track that process, blending smart organic strategies with… Read more: The Lazy Lawyer’s Hack to Instagram Mentions: Work Less, Get Noticed More

How Law Firms Can Get More Clients by Optimizing for AI Search (LLMs) Casey Meraz, Founder of Juris Digital is a long-standing expert in law firm digital marketing and regular speaker and writer on law marketing matters. For years, I’ve been telling attorneys that if you want to get more cases, you need to be visible… Read more: 4 Key Law Marketing Tips For Lawyers in The Age of AI Search

LawFuel Power Briefing:  Perth Website Studio’s have over 10 years’ experience in developing effective, client-getting websites Image generated by Gemini The pressure to move from zero clients to a sustainable practice is immense for any new solo practitioner or small law firm. Many entrepreneurial lawyers waste critical time and resources on random acts of marketing… Read more: How to Market Your New Law Practice and Land Your First 10 Clients

Google has ripped up the old SEO playbook and replaced it with AI Overviews—algorithmic cliff notes that sit at the very top of search results. If your firm isn’t there, you’re invisible. But here’s the twist: this shift isn’t a death knell for law firm marketing, it’s a brutal wake-up call. Firms that adapt to AI-driven search are already seeing higher-quality leads, even as overall web traffic dips.

Personal Injury Law Firm Marketing Specialist Sells The competitive and specialized law marketing industry has seen one of the major plays, LA-based Hennessey Digital, sold to Seattle-based marketing firm Herringbone Digital, a major marketed backed by Dallas-based Trinity Hunt Partners. Hennessey Digital, a digital marketing firm in the San Fernando Valley focused on a law… Read more: Major Law Firm Marketer Acquired By Large Marketer

Remember when everyone said “content is king”? It appears that the king has been dethroned with the launch of AI Overviews and the onset of AI summaries. Sarah Perez at TechCrunch just dropped some sobering numbers. Since Google launched AI Overviews in May 2024, nearly 69 percent of news searches end with zero clicks to actual websites. That’s up from 56 percent before AI summaries took over. So if you search for “Supreme Court ruling on AI patents” Google’s AI gives you a neat summary right at the top.

From Behind The Shadows – The ‘Invisible’ Law Firm Marketing Secrets 71 percent of new law firm relationships begin the same way: With an unprompted peer-to-peer recommendation — casual, unsolicited, and usually invisible. Even the most enduring partnerships often start with a single offhand suggestion from one in-house counsel to another. It’s All Organic, Casual… Read more: Law Firm Marketing – The 27 Invisible Places Where Clients Recommend Your Law Firm