Rachel Shields Williams, Product Management Director of Client Intelligence at Sidley Austin LLP* If you’ve attended any legal‑industry conference in 2025—whether the agenda focused on client intelligence, KM, pricing, or AI—you’ve undoubtedly felt it: the ground is shifting. The pace is faster, the conversations sharper, and the audience broader. And at the center of this […]
Personal Injury Lawyer SEO Content Guidelines Creating compelling content that resonates with potential clients is essential for personal injury attorneys looking to establish their expertise and attract new business. This expanded guide explores the most effective strategies, tools, and techniques for crafting content that not only captures attention but also drives traffic and engagement. 10
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Best Law Firm Marketing Companies in 2025: How to Choose the Right Partner for Your Practice By LawFuel Editors | Published December 26, 2025 Choosing the Right Legal Marketing Partner For law firms aiming to expand their client base and strengthen visibility online, choosing the right marketing partner can transform a practice. The best legal
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European law firms have finally found something that can draft faster than a sleep‑deprived mid‑level – and it doesn’t ask for a bonus or threaten to lateral. New research from The Global Legal Post and LexisNexis shows leading firms in Germany, Spain, Portugal and the Netherlands quietly handing first‑draft duty to generative AI tools, especially for contracts and complex commercial documents.
The focus is not sci‑fi robot lawyers, but something far more radical for BigLaw, making use of the knowledge the firm already has.
By plugging Gen AI into internal precedents, know‑how banks and document automation systems, these firms are generating “house style” drafts that reflect prior deals, client preferences and jurisdiction‑specific quirks rather than yet another generic template no one quite trusts.
Senior partners say the attraction is simple providing better quality at lower cost, delivered with guardrails around confidentiality and auditability that won’t make the GC’s risk committee choke either.
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Google has just posted its first 100 billion dollar quarter and grew net income by more than 30 percent, driven largely by search and ads. Search volume is still rising, helped by AI Overviews and AI mode, which encourage people to ask more granular questions instead of fewer.
For law firms, the key point is simple. Google still owns demand and still owns the ad rails, while AI chat tools like ChatGPT have huge usage but a much weaker monetization and ad ecosystem.
Your marketing strategy should assume that Google search and Google Ads remain the primary pipeline for high intent legal leads over the next several years.
For LawFuel, after almost a quarter century publishing law firm content, we have a few observations on what is happening law firm marketing right now with the AI tsunami.
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Forbes’ 2025 edition of America’s Top Lawyers continues what seems like a yearly battle royale among elite attorneys. The list is intended to highlight “private practice attorneys” who have distinguished themselves through trial victories, major deals, transactions, counsel, etc. Selection happens via a multi-stage process: editorial research, interviews with industry insiders, firm and bar nominations,
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NZ Law’s Power Lawyer List 2025 By John Bowie, LawFuel Publisher | The 2025 LawFuel Power List delivers its usual cocktail of institutional heavyweights, courtroom titans, regulatory shock troops, and a few strategists whose influence is quiet but devastatingly real. It’s opinionated, occasionally provocative, and guaranteed to irritate at least some of the people who
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LawFuel Power List 2005 No. 35 As General Counsel and Company Secretary for ANZ Bank New Zealand, overseeing the legal and corporate governance framework for the country’s largest bank, David Bricklebank’s position on the list reflects his sway over legal affairs. His role places him at the centre of complex regulatory, conduct and governance demands,
LawFuel Law Power List No. 33 (Not to be confused with Tim Clarke at Richmond Chambers.) Clarke is Russell McVeagh’s Wellington-based public law partner who’s long had major policy-makers’ ears. An effective lobbyist as well as lawyer, he represents major corporate and non-government interests in public sector activity with encyclopedic knowledge of government and political
New Zealand Law’s Power List 2025 1. Una Jagose – Solicitor General Solicitor-General remaining in the top spot and steering Crown Law until her February exit. 2. Rebecca Kitteridge – Bureaucrat supremo Deputy Public Service Commissioner turned Oxford prof, laundering local clout into global gravitas with a spy-chief past. 3. Michael Heron KC – Government
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