Strange Law Firm One question that lots of lawyers and law firms do not think nearly enough about is how often they blog. Apart from performing legal work for clients, many lawyers and law firms spend lots of time doing lots of tasks. But one thing most lawyers and law firms do not spend any […]
First published in JDSupra In his classic book, Influence, psychologist Robert Cialdini identifies “authority” as one of the primary principles of persuasion. From a police officer in uniform, to a doctor in a lab coat, to a professor at a lectern, Cialdini explains that we tend to listen to and respect those who possess the titles
3 Ways Lawyers Can Build Their Brand & Authority* (Plus a Bonus Tip) Read More »
The email issue – too many, too little time – is one that preoccupies everyone, particularly clients. An article from Laura Meherg from The Wicker Park Group provides some keys to lawyers seeking to use email effectively, but without creating a nuisance for their clients. The information came from a survey from clients as to
What Lawyers Should – And Should NOT Do – When Emailing Clients Read More »
Karin Conroy* Website design styles change so often, it is difficult to keep up with the trends and new technology. There are a few new trends that have begun playing a major role in law firm websites that we expect to continue to see in law firms that are looking to set themselves apart and
5 Trends in Law Firm Web Design That Every Lawyer Should Know Read More »
Greentarget – For nearly a decade, the State of Digital & Content Marketing Survey has focused on the information consumption attitudes, behaviors and tendencies of in-house counsel, paired with practical guidance for law firms who continually compete for greater share of voice among this audience. To help firm marketers in that effort, in an era
Why Lawyers Need to Improve Their Social & Digital Content Read More »
[vc_row][vc_column][vc_column_text] Chris Dreyer* – Ranking your law firm website with back links or otherwise involves what appears to be an increasingly complex web of requirements, SEO consultants, software and knowledge that you may, or may not possess. The number one ranking factor for web pages in search is links. Link building remains one of the
8 Ways For Lawyers To Get High-Quality Backlinks (From A Top Law SEO Expert) Read More »
Payne & Fears Social media is a great tool for lawyers and others to market themselves – but there are also traps. Nevada-based law firm Payne & Fears recently published an article outlining the ethical pitfalls that attorneys face when they enter the realm of social media, as well as offering some key tips to avoid the
How Lawyers Can Avoid Pitfalls and Traps When Using Social Media Read More »
Law firm web design guru Jay Harrington of Harrington Communications recently wrote about the task law firms face in redesigning their websites. The changes in technology, increased competition and other factors lead many firms to undertaking web design in a way that, as he says, makes firm marketers tasked with the job of ensuring the
The 5 ‘Laws’ That Can Create A Great Website for Lawyers Read More »
For those in the marketing business, the key to the traffic kingdom these days is content – more specifically ‘content marketing’. But for lawyers seeking to avail themselves of some marketing muscle, as well as being able to explain often complex legal issues, the question is – “How?” And as JD Supra’s Adrian Lurrsen explains
3 Ways You Can Get Surefire Success With Your Legal Content Read More »
When I hear a mainstream marketing mantra make its way into the legal marketplace, I often find myself wondering: how, exactly, will that happen? What will it look like, on the ground? In this case, how will lawyers, their practice groups, and law firms incorporate storytelling into a very particular marketing discipline characterized by risk aversion,
3 Surefire Ways Lawyers Can Use Storytelling To Create Greater Impact with Legal Content Read More »
