Boston Legal is more than a TV show, it’s also home to a couple of law firms making ripples – no, make that waves – in the legal advertising arena. Foley Hoag has introduced some ‘safe’ advertisements via Madison Avenue. And Bingham McCutchen has been doing some fun things too. What’s happening here?
Most corporate law firms have an uneasy relationship with Madison Avenue. Lawyers who are purists tend to argue that clients should be won the old-fashioned way, through networking and superior legal work, while others acknowledge the potential value of advertising, if only to increase name recognition. Foley Hoag, a traditional firm in Boston, is navigating […]