John Bowie

John Bowie is the founder and publisher of LawFuel.com, the leading online source for law firm news established in 2001 and one of the earliest dedicated legal news platforms.
With over two decades of experience in legal publishing, he is a recognized authority on law firm developments, including legal technology (legal tech and LawAI), law firm marketing, SEO strategies, business trends, Big Law dynamics, firm rankings, salaries, careers, and innovative disruptions in the legal industry.
His insights on law marketing, technology and market shifts have been featured across legal media, and he continues to track and comment on the evolving landscape of law firm operations and growth.

Doing the Mahi on Maiki: How TVNZ Tried to Bury Its Own Scandal

Maiki1

John Bowie, LawFuel publisher It takes a certain perverted genius for the state broadcaster to threaten to sue a commercial rival over what it primly calls an “employment matter”. But here we are with the Maiki Sherman affair, something Maiki herself might term ‘Faggotgate’ should she be on the right side of the debacle. It’s

Doing the Mahi on Maiki: How TVNZ Tried to Bury Its Own Scandal Read More »

Sullivan & Cromwell Joins the AI Hall of Shame — and the Irony Is Exquisite

Sullivan cromwell lawfuel

John Bowie, LawFuel Publisher There is a Hall of Shame forming in American courtrooms, a growing roll-call of prestigious law firms undone by chatbots who display Trumpian confidence and a loose relationship with reality. For three years, the admission criteria have been simple: file a brief citing cases that never existed, apologise to a federal

Sullivan & Cromwell Joins the AI Hall of Shame — and the Irony Is Exquisite Read More »

KC Under Fire: When Silk Meets Substance — And Politics

Deborah chambers KCs

Lady Deborah Chambers KC does not shy away from a fight, which is, one supposes, rather the point of her opinion piece. Writing in the New Zealand Herald this week, the Auckland barrister and silk delivers a crisp, combative argument: the KC rank exists to signal courtroom excellence, full stop. The 2019 addition of a

KC Under Fire: When Silk Meets Substance — And Politics Read More »

ANZ’s CCCFA Defence: The Dog Ate My Compliance Calculator

Antonia bank2

By John Bowie  |  LawFuel publisher The summary judgment hearing may be over, but as Justice Venning considers the verdict, ANZ’s problem remains entirely the same — and the bank’s three lines of defence have a familiar quality: plausible at the bar, less convincing in the cold light of the statute. Few things are quite

ANZ’s CCCFA Defence: The Dog Ate My Compliance Calculator Read More »

Australian Billionaire’s Law Firm Takes Meta’s Section 230 Shield to the Mat Over Deepfake Scam Ads

Deepfakelawsuit

Australian mining billionaire Andrew “Twiggy” Forrest has poured more than $60 million, – and counting – of his own money into a high-octane federal lawsuit in California’s Northern District Court, accusing Meta of actively enabling and profiting from more than 230,000 deepfake scam ads that stole his likeness to fleece thousands of victims, many of them elderly Australians.

Log in to read more . . .

Australian Billionaire’s Law Firm Takes Meta’s Section 230 Shield to the Mat Over Deepfake Scam Ads Read More »

The $11 Million Club – BigLaw’s Partner Profit Machine Just Broke Another Record — And The 2026 Rankings Haven’t Even Dropped Yet

Amlaw1

In the rarefied atmosphere where partners measure success in eight-figure payouts and associates measure it in how many weekends they haven’t seen since the bar exam, one number looms above all others: profit per equity partner, or PEP.

PEP is the metric that makes managing partners beam, headhunters salivate, and mid-level associates stare at their billable hour trackers with a particular brand of existential dread.

The 2026 Am Law 100 rankings — reflecting 2025 fiscal performance — haven’t been formally published yet. But early reports are already in, and if you thought the 2025 numbers were eye-watering, with 4.6 trillion (that’s ‘illion’ with a ‘T’) brace yourself.

Kirkland & Ellis has become the first law firm in history to crack $10 billion in annual revenue, posting $10.56 billion for 2025 — up 20% year-on-year.

PEP at the Chicago colossus hit $11.1 million, also up approximately 20%. Since 2020, Kirkland’s average partner profits have risen 80%. Let that arithmetic sink in for a moment. A Kirkland equity partner today earns roughly what a senior Magic Circle partner in London earns in four years.

The PEP-Talk Numbers

The $11 Million Club – BigLaw’s Partner Profit Machine Just Broke Another Record — And The 2026 Rankings Haven’t Even Dropped Yet Read More »

How Lobbying Turned Into Big Business for Top Law Firms in 2025

Lobbying profits for big law firms - LawFuel

Lobbying Law Leaders John Bowie, LawFuel publisher Big Law’s lobbying arms just posted their richest year on record, powered by Trump-era tariffs, AI and health policy fights—and a Trump‑aligned boutique has muscled past the traditional K Street giants as lobbying becomes a major new profit source for law firms in the US, UK and elsewhere.

How Lobbying Turned Into Big Business for Top Law Firms in 2025 Read More »

Embattled ‘Northern Club Judge’ To Call The Boss As Witness

Aitken Issue Lawfuel

District Court Judge Ema Aitken of ‘Night at the Northern Club fame’ has lodged what many an unprecedented procedural application and wants to summons Chief District Court Judge Heemi Taumaunu to give evidence at her disciplinary hearing due to start in next month. Trying to drag her boss into the witness box is just about

Embattled ‘Northern Club Judge’ To Call The Boss As Witness Read More »

Law Firm SEO In The AI Era – LawFuel Tips on How To Win With Google, AI Overviews And ChatGPT In 2026

law firm seo

Google has just posted its first 100 billion dollar quarter and grew net income by more than 30 percent, driven largely by search and ads. Search volume is still rising, helped by AI Overviews and AI mode, which encourage people to ask more granular questions instead of fewer.​

For law firms, the key point is simple. Google still owns demand and still owns the ad rails, while AI chat tools like ChatGPT have huge usage but a much weaker monetization and ad ecosystem.

Your marketing strategy should assume that Google search and Google Ads remain the primary pipeline for high intent legal leads over the next several years.

​For LawFuel, after almost a quarter century publishing law firm content, we have a few observations on what is happening law firm marketing right now with the AI tsunami.
Log in to read more . . .

Law Firm SEO In The AI Era – LawFuel Tips on How To Win With Google, AI Overviews And ChatGPT In 2026 Read More »

LawFuel Power List 2025: New Zealand’s Most Influential Lawyers

LawFuel 2025 Power List

NZ Law’s Power Lawyer List 2025 By John Bowie, LawFuel Publisher | The 2025 LawFuel Power List delivers its usual cocktail of institutional heavyweights, courtroom titans, regulatory shock troops, and a few strategists whose influence is quiet but devastatingly real. It’s opinionated, occasionally provocative, and guaranteed to irritate at least some of the people who

LawFuel Power List 2025: New Zealand’s Most Influential Lawyers Read More »

Scroll to Top