Norma Harris

AI or Aye Aye? How Law Firm SEO Marketing Is Getting an AI Robo-Boost

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If you thought the only thing AI was disrupting was your Spotify playlist or your ability to trust that the person you’re texting is actually human, think again. The legal world—usually the tortoise in the tech race—is suddenly sprinting ahead, but not always in the right direction.

Enter the era of AI-generated law firm reviews, where the line between authentic praise and algorithmic flattery is blurrier than the plot of the latest Christopher Nolan movie.

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Why London’s Elite Law Firms Are Having an Identity Crisis Over Their “Magic Circle” Status

“Magic Circle” has been the Rolls-Royce of legal labels since the 1990s, describing London’s five most elite law firms: Allen & Overy (now A&O Shearman), Clifford Chance, Freshfields, Linklaters, and Slaughter and May.

But lately, the firms are treating their prestigious nickname like an embarrassing childhood photo on Facebook, working desperately to untag themselves.

When I recently dropped the “Magic Circle” reference in conversation with a senior partner, their response was swift and brutal: “It’s a sign of lazy journalism.”

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BigLaw’s AI Paradox – More Technology, Higher Bills, Zero Client Savings

Law firms worldwide are rapidly embracing generative AI, but here’s the reality check: corporate clients aren’t seeing the promised cost savings yet. In fact, legal fees continue climbing despite widespread AI adoption across the industry.

The numbers tell a stark story. The top 100 US law firms increased their rates by 10 percent year-over-year in 2024, according to legal operations specialist Brightflag.

This surge comes even as more firms deploy generative AI

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Eminem’s Legal Battles: The Full Rap Sheet of Lawsuits, Drama & Courtroom Showdowns

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Eminem’s Legal Battles: A Comprehensive Timeline of Lawsuits and Controversies Updated and revised, May 2025 – Norma Harris, Contributing writer Love him or loathe him, Eminem doesn’t just spit fire in the booth — he’s lit up courtrooms too. Marshall Mathers, better known as Slim Shady, has built a career on controversy, and his legal

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Understanding Legal Expertise: The Types of Lawyers You Might Need

Norma Harris LawFuel contributor Life has a way of surprising us. One moment everything feels normal, and the next you’re facing a problem that’s bigger than you thought. Maybe it’s an accident, a work issue, or something personal that you never saw coming. In times like these, having the right legal support can be a

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Tech Tips to Boost Your Personal Injury Law Firm’s Success

Law Firm Marketing and the Personal Injury Law Firm Norma Harris, LawFuel contributing writer The legal industry is competitive and tough, especially when it comes to the personal injury sector. Client satisfaction is everything, and when you don’t use the right tools, you’re more likely to lose cases and lose touch with new and current

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The Ultimate BigLaw Salary Guide (2025): Who Pays What, When, and Why It Matters

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BigLaw Salaries: What You Need to Know in 2025 Norma Harris, Lawfuel contributing writer BigLaw salaries aren’t just numbers, they’re a roadmap to power, prestige, and burnout. If you’re a junior associate eyeing the money trail or a law student wondering if that six-figure debt is worth it, this is the guide you need. As

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How Harvey AI Is Redrawing the Legal Tech Playbook

Harvey’s Legal Tech Growth Norma Harris, LawFuel contributing writer Harvey AI exploded onto the scene three years ago, and the truth is—it hasn’t let up. This week, the San Francisco–based legal tech startup revealed that its annual recurring revenue just cracked $70 million, up from roughly $50 million at year-end. Even more, investors now peg

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How Law Firms Are Turning to Programmatic Advertising to Drive Client Growth in a Competitive Market

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Law Firm Marketing Norma Harris, LawFuel contributor Programmatic advertising allows marketers to create tailored ads for their audience, making it a powerful tool to expand reach and build a solid customer base. Its winning combination of efficiency and effectiveness means it’s being increasingly taken up by law firms, who are making the most of programmatic

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The Silent Legal Risks Doctors Face—And How to Respond Before It’s Too Late

Norma Harris, Contributing writer Being a doctor isn’t just about saving lives, diagnosing rare conditions, or keeping up with journal articles that never end. It’s also about dodging landmines—legal ones. And the scary part? Most of those landmines don’t even look like trouble at first. One unhappy patient, one minor charting mistake, one heated moment

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