Law Firm Marketing – How Legal Marketers Became the New Architects of the Modern Law Firm
Rachel Shields Williams, Product Management Director of Client Intelligence at Sidley Austin LLP* If you’ve attended any legal‑industry conference in 2025—whether the agenda focused on client intelligence, KM, pricing, or AI—you’ve undoubtedly felt it: the ground is shifting. The pace is faster, the conversations sharper, and the audience broader. And at the center of this