Addition Strengthens National Advertising, Marketing & Media Practic…

Addition Strengthens National Advertising, Marketing & Media Practice

LOS ANGELES, August 7, 2006 – LAWFUEL – Legal News Network – Manatt, Phelps & Phillips, LLP, the national law and consulting firm, announced today that Charulata B. Pagar, a prominent advertising, marketing, media, and trade regulation lawyer, has re-joined the firm as a partner in its Los Angeles office. Ms. Pagar joined Manatt from the Federal Trade Commission (FTC) in Washington, D.C., where she investigated and litigated advertising matters.

Ms. Pagar represents clients in false advertising cases, compliance with federal and state regulatory obligations, antitrust matters, investigations brought by the Federal Trade Commission, state attorneys general and various regulatory agencies, and proceedings before the National Advertising Division of the Council of Better Business Bureaus, the advertising industry’s self-regulatory body.

“Char Pagar is well qualified to address the complex advertising and marketing issues faced by our national clients in a range of industries,” said Paul H. Irving, Manatt’s Chief Executive and Managing Partner. “Her career includes major law firm experience, service as an in-house legal counsel at a major retailer, and positions of substantial responsibility at the Federal Trade Commission. Char is familiar with Manatt’s culture, objectives, and standard of excellence. We are pleased to welcome her back.”

Ms. Pagar first joined Manatt in 2003 with a group of attorneys led by Linda A. Goldstein and Jeffrey S. Edelstein, nationally recognized leaders in advertising, marketing and media law, from the New York law firm of Hall Dickler Kent Goldstein & Wood, LLP. In 2004, she was recruited to join the Federal Trade Commission’s Washington, D.C. office. Ms. Pagar had previously held a staff attorney position with the FTC’s Chicago office. She briefly served as Senior Counsel for Marketing Practices at Sears, Roebuck and Co., before joining the Hall Dickler firm in 1999.

“Returning to Manatt is the right choice for me at this stage in my career,” added Ms. Pagar. “Manatt has an integrated advertising, media, and entertainment practice, and its national platform provides broad coverage to clients dealing with the complex business and regulatory challenges that I address. I am delighted to have the opportunity to work with my Manatt colleagues again.”

Ms. Pagar received her B.S.F.S., magna cum laude, from Georgetown University in 1989, and her J.D. from the University of Chicago in 1992. She has spoken on advertising and intellectual property issues before the International Trademark Association, Point of Purchase Advertising Institute, the Aggressive Advertising and the Law Forum, and other industry and academic groups.

About Manatt
Manatt, Phelps & Phillips, LLP, provides legal and consulting services to a global client base from offices in Los Angeles, Orange County, Palo Alto and Sacramento, California; New York City and Albany, New York; and Washington, D.C. Manatt includes Manatt Health Solutions, a healthcare policy and strategic business advisory group, and ManattJones Global Strategies, LLC, a wholly owned subsidiary that develops and implements strategies to expand client businesses and facilitate their effective competition in global markets. For more information, visit www.manatt.com and www.manattjones.com.

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