.Asia Domain Launch to Promote Asia Market Growth for Companies Worldwide

Priority applications for trademark owners start October 9,

WOBURN, Mass., Sept. 12, 2007 – LAWFUEL – The Legal Newswire – .Asia accredited registrar EnCirca, Inc. (http://www.encirca.com) announces that pre-registrations are being accepted for the Dot-Asia Sunrise Period, scheduled to launch on October 9, 2007.
Priority applications are limited to registered trademark owners. The .Asia extension allows individuals and companies to target the largest Internet community in the world as well as people looking for relevant information about Asia.
.Asia domains appear as example.asia and will function just like .com domains.

“Trademark owners are advised to get their applications in without delay,” says Tom Barrett, President of EnCirca. For companies, brands and marketers, the new top level domain adds a strong sense of affiliation to corporate brands and online identities and communicates a commitment to the Asian market. “Demand for .Asia is expected to be high – .eu, a similar extension launched last year for the European Union, achieved over 2 million registrations in its first year,”
adds Barrett.

During a Pre-Sunrise period, Asian governments were invited to submit their list of cities, cultural places and famous travel destinations for a Reserved Names List. Any Asian government that missed the Pre-Sunrise deadline should contact EnCirca immediately.

Eligibility during the Sunrise period is open to trademarks and company names registered in any jurisdiction in the world.

The .Asia sunrise period starts October 9 and is divided into several phases:

— Sunrise 1: Governments register reserved place names

— Sunrise 2: Registered Trademark Owners

— Sunrise 2a: Exact Registered Trademarks applied for
before March 16, 2004
— Sunrise 2b: Exact Registered Trademarks applied for
before December 6, 2006
— Sunrise 2c: Any domain name containing a Registered
Trademark in the domain name

— Sunrise 3: Registered Entity Names (company names, etc.)

Pre-registrations are being accepted for all dot-Asia sunrise periods now. Live sunrise registrations begin on October 9 and will continue through January 2008.

Following the completion of the sunrise periods, the Dot Asia Organisation will begin a land rush for dot-Asia beginning in February of 2008, which will involve an auction of the most valuable names to the highest bidders.

About EnCirca, Incorporated

EnCirca, registrar for the .Asia domain, is an ICANN-accredited Registrar founded in 2001, specializing in intellectual property protection and Internet marketing in new top-level domain extensions, such as .travel, .pro and .jobs. For more information, please visit http://www.encirca.com or call +1.781.942.9975.

About DotAsia Organisation

The DotAsia Organisation is the Sponsoring Organisation and Registry Operator for the .ASIA Sponsored Generic Top Level Domain. DotAsia is a not-for-profit, community-based organization incorporated in Hong Kong.

Media Contact:

Smita Majumder
Phone: +1.781.942.9975
Email: [email protected]

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