Lawfuel.com – The number of celebrities – from Lady Gaga to Beyonce – who are on Twitter are well known, but Twitter is also used by businesses to build their brands and the issue of the value of a twitter account is now in issue with a lawsuit filed by a writer,Noah Kravitz,
who lives in Oakland, Calif., and who quit his job at a popular mobile phone site, Phonedog.com, after nearly four years.
Newsoberver.com reports that the site has two parts – an e-commerce wing, which sells phones, and a blog. While at the company, Kravitz, 38, began writing on Twitter, and over time had amassed 17,000 followers. When he left, he said, PhoneDog told him he could keep his Twitter account in exchange for posting occasionally.
The company asked him to “tweet on their behalf from time to time and I said sure, as we were parting on good terms,” Kravitz said in a phone interview.
The question is: Can a company cash in on, and claim ownership of, an employee’s social media account, and if so, what does that mean for workers who are increasingly posting to Twitter, Facebook and Google Plus during work hours?