Clifford Chance Tunes In To Cheebies With BBC Deal

LAWFUEL – The Law Firm Newswire – Clifford Chance has advised Ludorum plc, the interactive media company, on the licensing agreement for the UK broadcast related rights to a new animated children’s series, Chuggington.

Chuggington is a 3D computer generated series, which follows the adventures of three trainee diesel engines. It includes a fully interactive website and is focused on assisting the learning and social development of children. The series will convey important educational messages and has been conceived to integrate television, books and interactive view-and-play.

The Clifford Chance team was led by partner Daniel Sandelson with Senior Associate, Adeep Segkar, both from the Communications, Media & Technology Group.

The animated series, directed by BAFTA winner Sarah Ball who directed and wrote a number of the Bob the Builder episodes, will be aired on Cbeebies from early 2009.

Clifford Chance partner Daniel Sandelson commented, “We are delighted to have helped Ludorum in the first phase of their distribution of this new show and look forward to working with them to realize the full potential of the product across multiple release

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