DALLAS, Nov. 21 LawFuel – Legal newswire — November 19 marked a historic day in the quest for equal rights for same-sex couples. Following a finding by the New Jersey Attorney General that it had violated an anti-discrimination law and agreeing to a settlement, online dating site eHarmony is now required to cater to same-sex couples. Unfortunately, those searching for non-judgmental love still won’t be able to visit eHarmony to find it, and will instead be ushered off to an entirely separate site.
“It’s a shame that Dr. Neil Clark Warren’s sudden acceptance came at the forced hand of the legal system,” said Thomas Enraght-Moony, CEO of Match.com and Chemistry.com. “Since its inception, Chemistry.com has lived by the mantra of ‘Come as You Are,’ an open-minded philosophy that permeates the brand and encourages anyone and everyone to find that indescribable feeling of falling in love.”
For years, Chemistry.com has sparked serious relationships based on factors that transcend sexual orientation. Over the same period of time, eHarmony has ignored the gay community, flip-flopping on their reasons for discrimination. In a 2005 interview Warren claimed that “same-sex marriage is illegal in most states and we don’t really want to participate in something that’s illegal.” However, in a 2007 statement, the brand blamed their exclusion on research, stating that, “the research that eHarmony has developed, through years of research, to match couples has been based on traits and personality patterns of successful heterosexual marriages.”
“I’m absolutely positive that romantic love is exactly the same whether you happen to be straight or gay,” said renowned biological anthropologist and chief advisor to Chemistry.com, Dr. Helen Fisher. “Who you love is one small aspect of the brain, but how you feel when you love is the same in every human being, regardless of sexual orientation.”
Launched by Match.com in February 2006, Chemistry.com was created to bring together independent-thinking, confident, diverse singles that are serious about finding a meaningful relationship. Based on the research of renowned biological anthropologist Dr. Helen Fisher, Chemistry.com uses a proprietary test to predict which two people are most likely to experience a life-changing jolt of chemistry. This approach, combined with its “come as you are” philosophy and private matching technique, makes Chemistry.com the ideal place to find the relationship that is right for each individual, whether it’s marriage, romance, a partnership or a long-term commitment. Chemistry.com is an operating business of IAC (Nasdaq: IACI).