July 20, 2007 – LAWFUEL – The Law Firm Newswire – The internationa…

July 20, 2007 – LAWFUEL – The Law Firm Newswire – The international law firm Greenberg Traurig, LLP is pleased to announce that its Trademarks and Global Brand Strategies Group has been recognized as the top ranking practice among law firms in three publications:

IP Law360 gave the firm top rankings in its survey of the 250+ largest law firms most frequently hired for trademark litigation in 2006.

Intellectual Property Today ranked the firm first in its annual listing of Top Trademark Firms. The ranking is a result of having the highest number of trademark applications issued in 2006.

NameProtect Trademark Insider ranked the firm first for three consecutive years for the number of USPTO trademark applications submitted. The ranking is a result of NameProtect’s annual reports from 2004, 2005 and 2006.

Between January 1, 2006 and December 31, 2006 Greenberg Traurig’s Trademark and Global Brand Strategies Group handled 148 federal trademark lawsuits; more than triple that of the firm’s closest competitor and an 18 percent increase from the previous year.

“Every member of our team is diligent at keeping current with the issues that regularly face our clients,” said Rick Harris, Shareholder and National Co-Chair of Greenberg Traurig’s Intellectual Property Litigation Practice. “It’s great to receive this kind of positive feedback and reinforcement for our work.”

In addition to these prestigious rankings, Greenberg Traurig’s trademark and global brand strategy attorneys have a significant international presence as they seek to position and protect clients’ valuable brands throughout the world.

Greenberg Traurig brings together a vast network of resources to obtain, monitor, enforce and leverage trademarks and trade dress worldwide. The firm offers a wide range of services in this area of intellectual property, including trademark clearance, licensing or acquisition, registration worldwide, and licensing of rights of publicity (using a name or persona for commercial purposes). Trademark attorneys also work with clients to develop trademark watch services and monitoring programs for their valuable brands, and counsel the clients on global anti-counterfeiting/anti-infringement, anti-parallel trade and other brand enforcement strategies.

Olswang, a London-based law firm with whom Greenberg Traurig has a strategic alliance, has also received similar praise for its trademark team, which is part of its leading Intellectual Property practice. Olswang was recently recognized as “the UK’s most active law firm for UK trademark registry filings” by the Institute of Trademark Attorneys. In 2006 the firm increased its filings by 40 percent from the previous year.

Joel Barry, head of the trademark team and partner at Olswang, said, “Our team is going from strength to strength and making a serious impression on the UK legal market. In the last three years the team’s size and turnover has more than quadrupled, and in 2006 we filed more UK registry trade mark filings than any other UK firm. Our achievements mirror the success of Greenberg Traurig. Working closely together we offer a truly unique integrated IP offering which appeals to clients and keeps us both ahead of the market.”

“While it’s been exciting for us to receive this praise, the feeling has been magnified by the success of our business partners in London,” said Roxanne Elings, a New York Shareholder and Chair of the Trademark Practice in New York. “Our alliance with Olswang has further strengthened our abilities to provide our clients with the resources and counsel they need.”

“We’re delighted that both our trademark group and Olswang’s have received these well-deserved accolades,” said Richard Rosenbaum, National Operating Shareholder. “Their extensive knowledge of trademark matters is unparalleled and we wish the groups continued success.”

About Greenberg Traurig

Greenberg Traurig, LLP is an international, full-service law firm with more than 1700 attorneys and governmental affairs professionals in the U.S., Europe and Asia. The firm is ranked seventh on The American Lawyer’s Am Law 100 listing of the largest law firms in the U.S., based on number of lawyers.

Greenberg Traurig serves clients from offices in: Albany, NY; Amsterdam, The Netherlands; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Dallas, TX; Denver, CO; Fort Lauderdale, FL; Houston, TX; Las Vegas, NV; Los Angeles, CA; Miami, FL; Morristown, NJ; New York, NY; Orange County, CA; Orlando, FL; Philadelphia, PA; Phoenix, AZ; Sacramento, CA; Silicon Valley, CA; Tallahassee, FL; Tampa Bay, FL; Tokyo, Japan; Tysons Corner, VA; Washington, D.C.; West Palm Beach, FL; Wilmington, DE; and Zurich, Switzerland. Additionally, the firm has strategic alliances with the following independent law firms: Olswang, London, Berlin and Brussels; Studio Santa Maria, Milan and Rome; and Hayabusa Asuka Law Offices in Tokyo.

About Olswang

Olswang is a leading law firm in the areas of media, communications, technology, and real estate. The firm comprises nearly 600 people including 85 partners and is ranked in The Sunday Times Best Companies to Work For 2007, for the third year running.


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