July 27, 2007 – LAWFUEL – The Legal Newswire – Kaye Scholer LLP represented PlattForm Holdings, Inc., a leading Internet marketing and enrollment solutions provider to the post-secondary education industry, in its acquisitions of VentureDirect Worldwide, Inc. and Zuma, LLC. VentureDirect has been a leading marketing services firm for 25 years, providing lead generation and customer acquisition services to advertisers along with list brokerage and management services for publishers and list buyers. Zuma is a recruitment and enrollment lead generation company that publishes websites for the education industry. These two acquisitions substantially increase PlattForm’s scale, resulting in the new entity having over $175 million in gross revenue.
The Kaye Scholer team was led by Emanuel Cherney.
About Kaye Scholer
Kaye Scholer refers to Kaye Scholer LLP and its affiliates, with offices in New York, Chicago, Frankfurt, London, Los Angeles, Shanghai, Washington, D.C. and West Palm Beach. Founded in New York City in 1917, Kaye Scholer now includes some 500 attorneys and represents public and private companies, governmental entities, financial institutions and other organizations in matters around the world. Additional information is available on the firm’s website: www.kayescholer.com.