NEW YORK (November 9) – Kilpatrick Stockton announced today that Partners Barry Benjamin and Ty Lord will be featured participants at the 32nd Promotion Marketing Association Law Conference to be held on November 18 – 19 in Chicago. Mr. Benjamin will speak at a session, which will address “Integrated Marketing Agency Agreements.” Ms. Lord will host an expert roundtable to discuss the many legal issues surrounding “Gift Cards.”
This year’s conference provides a unique, comprehensive view of what is needed in order to comply with promotion and advertising laws, regulations and government enforcement policies. Specific topics include social media – both policies and user generated content, behavioral advertising, green marketing, mobile marketing and many other hot-button legal issues of keen interest to marketers and legal professionals. This is the one industry conference that keeps advertising, marketing, and legal professionals abreast of current and future developments in all aspects of advertising and promotion marketing law.
Mr. Benjamin focuses his practice on advertising, intellectual property, technology, and media law in the areas of litigation, advice and counseling, and regulatory defense. He has represented major corporate advertisers, start-up ventures, and small and medium-size agencies and companies.
For more information about Mr. Benjamin, please visit:
Ms. Lord concentrates her practice in the area of trademark litigation, licensing, and advertising. She has substantial experience representing clients before the Trademark Trial and Appeal Board in opposition and cancellation proceedings and in federal district courts in trademark infringement matters.
For more information about Ms. Lord, please visit:
For the full agenda and to register for the conference, please visit http://www.pmalink.org/?page=law2010agenda
About the PMA
Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not for profit organization and resource for research, education and collaboration for marketing professionals. Representing the over $1 trillion integrated marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA’s objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.
About Kilpatrick Stockton
Kilpatrick Stockton LLP is a full-service international law firm with nearly 500 attorneys in 10 offices across the globe, including: in the United States (Atlanta, Augusta, Charlotte, New York City, Oakland, Raleigh, Washington, DC, and Winston-Salem); in the Middle East (Dubai); and in Europe (Stockholm). Kilpatrick Stockton’s delivery of innovative business solutions provides results-oriented counsel for corporations, from the challenging demands of financial transactions and securities to the disciplines of intellectual property management. Collaboration among Kilpatrick Stockton’s corporate, litigation and intellectual property attorneys provides knowledgeable and proactive guidance for companies at every stage of the business life cycle. For more information, please visit www.kilpatrickstockton.com