San Francisco, CA March 18, 2014 – When law firms rebrand, create new marketing literature or design a new website, they want to know what their target market thinks. Anyone who has hired a lawyer in the United States after 2004 can now receive compensation for participation in a Custom Legal Marketing focus group.
To qualify, a focus group participant must have retained a lawyer within the last 10 years. Both the focus group member and the retained attorney must have been (and be) located in the United States. Proof of the attorney-client relationship must be presented.
Participants are paid to review branding material and provide feedback on proposed designs. Compensation varies between projects but averages $35/hr.
Focus group members are generally paired with law firms in similar practice areas to those of the attorney(s) they have retained. Personal information is only shared with Custom Legal Marketing’s parent company, Adviatech Corp. Only comments are shared with clients.
With marketing literature, it isn’t what the partners or the design agency thinks that matters most. Future clients come first. Custom Legal Marketing helps midsized and large law firms market their practices by providing detail-oriented marketing plans.