LAWFUEL – Law Firm Marketing News – With more than 1 million attorneys in the US today, competition among small law firms is becoming more difficult. Using the internet is the latest trend in law firm marketing, says Stephen Fairley, a nationally recognized legal marketing expert.
“Many attorneys don’t realize that technology and the internet are the two largest factors in the evolution of law firm marketing. Over 70% of law firms now have a website, but very few are using it as an effective practice development tool.”
Fairley recently presented a new seminar “Becoming a Virtual Rainmaker – Advanced Internet Marketing for Attorneys” at the Los Angeles County Bar Association (http://www.LACBA.org). In the last two years, more than 5,500 attorneys attended Fairley’s seminars, some of which were sponsored by more than 20 state and local bar associations.
For small law firms and solo practitioners, the top three recommendations for finding more clients using the internet and technology are:
1. Automate your marketing system. “Solo practitioners and partners at small law firms have a very limited amount of time, energy, and money when it comes to marketing. The key to law firm marketing success is in using online systems like Constant Contact to manage your e-newsletters (http://www.constantcontact.com) and Salesforce for your database (http://www.salesforce.com),” states Fairley. With today’s advances experts state much of the business side of law can be better managed by using online technologies rather than relying on Excel or business-by-sticky note.
2. Develop a prospect attracting website. A common mistake attorneys make is to have a traditional style website that speaks about the services they provide and their credentials (the “all about me” website). Instead, use an opt-in form to capture the contact information of your website’s visitors by offering them a special report or free mini-course. Your website should focus on quickly telling visitors who you help and the results you achieve for clients. Recent studies show over 90% of visitors to your website spend less than 30 seconds looking around before leaving. “The number one goal of your website is to engage their attention enough so that they will want to contact you. If that doesn’t work, at least entice them to give you their contact information so you can stay connected with them.”
3. Build your online database. Fairley believes there is a direct correlation between the size of a law firm’s database and their bank account. In his seminars he shows attorneys how to build a database of hundreds of highly qualified prospects, all via the internet. .
Fairley presents live law firm marketing seminars across the United States. The next “Becoming a Virtual Rainmaker – Advanced Internet Marketing for Attorneys” seminar will be held via webinar (http://www.rainmakerretreat.com/webinar ) on March 27, 2007.
Fairley and business partner Travis Greenlee will present a two day “Rainmaker Retreat” workshop in Los Angeles on April 20-21, 2007. for more information call 888-588-5891 or visit: http://www.RainmakerRetreat.com.
About Stephen Fairley and Today’s Leadership Coaching
Stephen Fairley is the best-selling author of 9 books and the CEO Today’s Leadership Coaching, a Phoenix-based business coaching firm specializing in helping small law firms generate more referrals and attract highly qualified clients. Fairley specializes in teaching attorneys to become powerful Rainmakers by applying proven marketing strategies and was named “America’s Top Marketing Coach” in 2004. For more information, visit http://www.RainmakerRetreat.com or http://www.YourPracticeMadePerfect.com
Today’s Leadership Coaching
Stephen Fairley, M.A., RCC ([email protected])
894 E Warner Rd #444
Gilbert, AZ 85296
Phone : 480-659-9700