LAWFUEL – Law Jobs Pipeline – A WSJ article ‘How Blogging Can Land You A Job’ highlighted the use of blogs by corporate recruiters surfing for potential hires.
The article reported on the use of blogs to unearth job candidates, expanding their talent pool and gaining insights they say they can’t get from résumés and interviews. As Bill Gratsch noted in Blawg’s Blog the use of blogs for law recruitment is equally significant. To quote:
“. . a blawg can not only help them with their marketing and business growth plans, but in giving other law firms and corporations a running update as their experience and skill set. Even if you have no intention of ever leaving your current position or firm, you just never know who might call inquiring about your availability for a new job. As legal moves more and more to a free agent model, it certainly makes sense for lawyers to keep their options open. Let’s face it, we all know partner level lawyers who left one place for another, simply because the new offer was too good to pass up.
Interestingly, the WSJ article also highlighted a company that saw the reward/risk of an employee who maintained a weblog. The reward was that via his weblog, the employee was networking and finding new candidates for his company. The risk was that the employee himself was receiving job offers from other companies.”
So blog. But blog carefully. Like so many good things in life, there can be a double-edged sword at work.